Director of Strategic Enrollment Management, Categorical (2 yr.)

Saddleback College

Mission Viejo, CA

ID: 7058301 (Ref.No. P0015882)
Posted: July 3, 2019
Application Deadline: Open Until Filled

Job Description

20-Saddleback College
Classification Benefits:

The District offers a comprehensive package of insurance benefits to eligible employees, which includes medical and dental insurance, a vision-care plan, life insurance and dependent life coverage, accidental death and dismemberment coverage, and a long-term disability income-protection plan. All premiums are fully paid by the District. Mandatory retirement incentive is with California Public Employees Retirement System (CalPERS).

Summary Description:

PLEASE NOTE: Employment in this position is contingent upon funding by Guided Pathways (50%) and Strong Workforce Program funds (50%).

To provide leadership, oversight, and coordination of the college’s strategic enrollment management efforts. This is a temporary, two-year, categorically-funded position reporting to the president of the college. This position will support the college community’s student-centered, innovative strategies that will increase enrollment and completions.

The SEM Director will be responsible for the facilitation and oversight of college-wide enrollment strategies to help Saddleback College shape its enrollments by focusing on student access, retention, persistence, completion, and overall success. The director will also serve as a critical link to the college’s student support services and instructional areas, including economic and workforce development, community education, and other auxiliary instructional programs. The director will facilitate effective communication and collaboration across the college in the coordination of efforts to meet enrollment goals and targeted growth. The director will also interface with internal and external constituents to gather information, disseminate information, and build consensus and support for SEM strategies and tactics to affect change.

To foster a culture of collaboration, mutual respect, innovation, and continuous improvement throughout the District; lead by example; actively participate in and support District-wide participatory governance components and activities and other collaborative processes; encourage professional excellence among the staff and promote an organizational culture of customer service, innovation, and quality services. Candidates must exhibit appreciation of, sensitivity to, and respect for a diverse academic environment, including students, faculty, and staff of varying social, economic, cultural, ideological, and ethnic backgrounds; a demonstrable understanding of the mission, values, and goals of Saddleback College; and a commitment to promote the welfare and best interests of students at all times.
Knowledge of:

Applicable District policies and local, State and federal laws, codes and regulations.
Budget preparation and administration.
Computer systems and software applications related to area of assignment, including capabilities and limitations.
Correct English usage, composition, grammar, spelling, punctuation and vocabulary.
Development and coordination of a student success and support program at a community college.
District and College organization, operations and objectives.
State and Federal regulations related to higher education.
Information management systems as applied to office automation, spreadsheets, and standard accounting
Interpersonal skills including tact, patience and diplomacy.
Marketing, promotion and public relations techniques.
Modern principles, practices, methods and techniques of administration.
Operation of computer, peripherals and software programs, including student information systems, database
management, spreadsheet, word processing and specialized software.
Oral and written communication skills to include public speaking.
Orientation and assessment programs, operations and procedures.
Planning and organizational skills.
Preparation, publication and distribution of informational and promotional materials.
Principles and practices of financial record-keeping and reporting.
Principles and practices of training, supervision and performance evaluation.
Principles of business administration, management, marketing and record keeping.

Ability to:

Analyze problems, identify alternative solutions, project consequences of proposed actions and implement
recommendations in support of goals.
Collect, compile and analyze data.
Communicate clearly, concisely and effectively, both orally and in writing, with a wide range of administrators,
faculty, staff, students and others outside the District.
Develop, implement and evaluate the delivery of an effective student success and support program.
Develop, implement, manage, monitor and evaluate the delivery of matriculation services.
Draft, edit and submit copy for college publications on the College’s matriculation services.
Encourage professional excellence among the staff and promote an organizational culture of customer service,
innovation, and quality services.
Establish and maintain cooperative and effective working relationships with those contacted in the course of
Expand and oversee the global marketing efforts of the college relative to the recruitment of international
Interpret, apply and explain applicable federal, State and local laws, regulations and policies.
Learn, understand, interpret, and apply administrative and office policies and procedures as well as pertinent laws,
regulations and ordinances.
Maintain current knowledge of assigned community college student services program.
Maintain the security of confidential materials.
Operate applications software, including database management, spreadsheet, word processing and software
related to area of assignment.
Operate office equipment such as computer, printer, and copier.
Plan and organize work.
Plan, organize, coordinate and direct the activities of the Student Success and Support program.
Prepare and administer budgets for assigned program areas.
Prepare effective letters, press releases and promotional materials.
Prepare and present oral and written reports and recommendations.
Provide leadership to the college on issues related to student success and support.
Relate effectively to people of varied academic, cultural and socio-economic background using tact, diplomacy
and courtesy.
Respond to requests and inquiries from the public.
Train, lead, direct, supervise and evaluate the performance of assigned personnel.
Understand and effectively and collaboratively work in a complicated multi-college environment, as well as
within a system of community college districts.
Understand student learning theories and classroom pedagogy.
Work effectively with others to achieve common goals including student recruitment and retention.
Work independently with minimal administrative direction.

Education and Experience Guidelines:

Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:


An earned bachelor’s degree from an accredited college or university.


Minimum three years’ experience in higher education institutions.

License or Certificate:

A valid California driver’s license.

Conditions of Employment:

The work environment and physical demands described are representative of those required by an employee to perform essential functions of the job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Work Environment:

Standard office setting. Duties are typically performed at a desk using a computer; subject to noise from office equipment operation; frequent interruptions and contact with students, staff and the general public. At least minimal environmental controls are in place to assure health and comfort.

Physical Demands:

The incumbent regularly sits or stands for long periods, walks short distances on a regular basis, travels to various locations on and off campus to attend meetings and conduct work, uses hands and fingers to operate an electronic keyboard or other office machines, reaches with hands and arms, stoops or crouches to file, speaks clearly and distinctly to answer telephones and to provide information; sees to read fine print and operate computer; hears and understands voices over telephone and in person; and lift, carry, and/or move objects weighing up to 10 pounds.

Duties and Responsibilities

In collaboration with the Office of Instruction and Office of Student Services, oversee the creation of short-term and long-term strategic enrollment management plans including measurable goals and specific strategies to implement the plans; insuring that strategic enrollment management plans align and build upon related efforts occurring across campus departments and college-wide committees.

Review and utilize Saddleback College data, SOCCCD Business Process Analyses of “enrollment funnel” operations, and enrollment management best practices to recommend the establishment of structures and processes to optimize student enrollment with built-in evaluation tools and mechanisms to assess the effectiveness of new structures and processes and recalibrate implemented strategies as needed.

Facilitate college-wide workgroups to identify scalable solutions that address enrollment, persistence, retention, and completion barriers for students; coordinate communication of enrollment management needs to college constituencies and governance committees.

Collaborate with the Office of Planning, Research and Accreditation and college leadership in determining the effectiveness and operational efficiency of various departments, programs, and services in meeting the college’s established strategic enrollment management goals; assist with development of forecasting models for data-informed enrollment strategies; identify, compile, analyze, interpret, and present data and information to various campus constituents; prepare and deliver oral presentations.

Provide technical assistance and recommendations in the planning and development of practices, policies, measures, and procedures to increase college enrollment and student success; identify areas needing institutional attention, integration, or support.

Facilitate the Strategic Enrollment Management Workgroup; attend, conduct and participate in various meetings and committees, whose work directly relates to achieving established strategic enrollment management goals and efforts.

Mobilize, monitor and assess the implementation of the college enrollment management efforts in collaboration with college constituencies and governance committees; motivate and lead constituencies, including instructional areas, student support services, administrative services, and students, in the college’s enrollment planning efforts.

Train, guide, supervise, support and evaluate the performance of assigned personnel; delegate and review assignments and projects; evaluate work products and results; establish and monitor timelines and prioritize work; interview, select and recommend hiring of employees; recommend transfers, reassignment, termination and disciplinary action; motivate staff and resolve conflicts within the group.

Perform assigned duties in a manner consistent with the values, mission, and goals of the college.

Perform related duties as assigned.


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