Public Relations and Marketing Specialist (One or More Positions)

Saddleback College

Mission Viejo, CA

ID: 7062109 (Ref.No. P0003198)
Posted: November 1, 2019
Application Deadline: Open Until Filled

Job Description


Location
20-Saddleback College
Classification Benefits:

The District offers a comprehensive package of insurance benefits to eligible employees, which includes medical and dental insurance, a vision-care plan, life insurance and dependent life coverage, accidental death and dismemberment coverage, and a long-term disability income-protection plan. All premiums are fully paid by the District. Mandatory retirement incentive is with California Public Employees Retirement System (CalPERS).


Summary Description:

Under general supervision from assigned supervisory or management staff, performs a variety of activities designed to promote the college, individual events, performances, and accomplishments of faculty, students and staff. Provides highly complex staff assistance, including the development of outreach and public relations strategies and materials and communicating and coordinating public relations and marketing activities with the campus, district and the community at large.


Knowledge of:

Principles and practices of public relations and marketing, media relations.
Journalistic writing and reporting techniques.
Principles and procedures of production journalism.
Principles and practices of fine arts public information program development and implementation.
Principles, practices and techniques of distributing information for mass media communications.
Principles of copy writing, layout and design, and web content management.
Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases.
Create and maintain online databases.
Internet operations including basic web site maintenance.
English usage, spelling, grammar and punctuation.


Ability to:

Assist in developing, implementing and evaluating public relations and marketing goals, objectives, policies and procedures.
Develop and write accurate and effective news releases, articles and announcements.
Develop, write and coordinate the production of publications and promotional materials in an effective and appropriate manner.
Operate a digital camera & manipulate digital images.
Interpret and apply college policies and procedures.
Identify and market one or more aspects of an event.
Respond tactfully, clearly, concisely, and appropriately to inquiries from the public, press, or other agencies on issues in area of responsibility.
Plan and organize work to meet changing priorities and deadlines.
Organize data, maintain records and prepare reports.
Operate office equipment including computers and supporting word processing, spreadsheet, and database applications.
Work independently in the absence of supervision.
Work with a diverse student, faculty, staff, and community population.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.


Education and Experience Guidelines:

Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:


Education/Training:

Equivalent to a Bachelor’s degree from an accredited college or university with major course work in journalism, communications, public relations, or a related field.


Experience:

Two years of increasingly responsible experience journalism or public relations experience.


Conditions of Employment:

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.


Work Environment:

Work is performed primarily in a standard office setting. Duties are typically performed at a desk or computer terminal; subject to noise from office equipment operation; frequent interruptions and contact in person and on the telephone with students, academic and classified staff, and others. At least minimal environmental controls are in place to assure health and comfort.


Physical Demands:

Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information.
Vision: See in the normal visual range with or without correction.
Hearing: Hear in the normal audio range with or without correction.


Additional Position Information:

Please attach your Writing Sample as Other Document in the Applicant Required Document section.


Duties and Responsibilities

Develop and implement public relations activities and functions including publicity, advertising, and promotional plans and strategies.

Participate in developing and evaluating public relations and marketing goals, objectives, policies, and procedures; implement resulting policies and procedures.

Write, layout, edit and/or coordinate content and the publication of a variety of newsletters, news releases, press releases, publications, feature articles, and public service announcements; coordinate information released to the press and broadcast media. Write and place content on college website(s) and social media platforms.

Develop and coordinate, with administrative and academic staff, the distribution of a variety of college publications and promotional literature, including flyers, brochures, ads, calendars and other marketing materials; provide advice and assistance regarding publications and materials development.

Write and layout copy for ads on college electronic marquees; send information to be displayed to appropriate administrator; ensure information is displayed correctly.

Perform a variety of duties related to promoting events on the college website including writing, laying out, and programming ads on college website homepage bulletin board; meet with college webmaster and direct the placement of brochure copy and image to college website.

Coordinate the display of upcoming events on the cable channel with the television staff; coordinate the production of video footage with television staff as necessary; ensure information is displayed correctly.

Schedule interviews between performing artists and members of the press; conduct interviews with guests as necessary.

Promote college news and events, including performing and visual arts events and programs, respond to media questions.

Respond to questions and inquiries from members of the general public, the media, and outside institutions and organizations; provide information within area of responsibility; resolve complaints in an efficient and timely manner.

Participate in community events designed to promote the college and the arts to showcase arts, entertainment, academic and children’s programs.

Facilitate and schedule photo shoots, secure photos and disseminate to the media as appropriate.

Assist in creating and maintaining a variety of databases; review, evaluate and update specialized patron, media, and venue databases; review and update faculty, staff, and student bios; archive information as appropriate.

Serve as staff on appropriate committees and attend and participate in meetings, workshops, and conferences; provide information within area of responsibility; maintain awareness of new trends and developments in the field of public information; incorporate new developments as appropriate.

Perform related duties as required.







 

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