Social Media Marketing Specialist

University of Michigan-Ann Arbor

Ann Arbor, MI

ID: 7062547
Posted: December 2, 2019
Application Deadline: Open Until Filled

Job Description

What You'll Do
Research, writing and posting material on School’s social media platforms

Post spontaneous and scheduled updates (using social media management software) on all social media accounts run by the unit, including Twitter, Facebook, Instagram and LinkedIn.

Live tweet events; create events on Facebook and elsewhere; repost/share messages by faculty, students, providers and experts in the information industry;

Help coordinate boosted content and ads on the platforms in collaboration with other campus units and agencies, including a significant recruiting campaign;

Recruit and manage student takeovers and other user-generated content; Provide direction and guidance for M&C production staff to ensure flow of material for social platforms

Request and share photos, motion graphics and video as provided by the unit with appropriate tagging and frequency; in weekly editorial meetings, communicate plans for upcoming campaigns and request any materials needed; coordinate posts with other marketing staff where appropriate; Create reports and conduct analysis of social media strategy for management

Suggest social media strategies and plans for the school, based on current best practices; track audience and engagement by platform; write semi-annual reports summarizing the state of our social media for UMSI; help evaluate new social media platforms for options.

Other communications responsibilities related to social media.

Who We Are
The Social Media Specialist will report to the Associate Director of Communications and assist the School of Information with delivering all facets of its social media strategy and plans as set by the UMSI Director of Marketing and Communications; and provide the metrics and information necessary to evaluate and refine those plans moving forward.

We are nationally top-ranked at what we do; and social media is part of presenting that picture and working with our students, donors, faculty, staff and alumni. We’re hoping for someone experienced, who will also use this position to polish their skills.

You’ll work on-site with a tight-knit team with a journalistic background. We like each other, and we try to make the workplace fun. We’re open to new ideas. We welcome people from different working backgrounds and interests.

For more information about UMSI, please visit our website.

Why Work at Michigan?
Generous time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this excellent institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.


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