Assistant/Associate Adjunct Faculty in Marketing - MKT 313.01 - Spring Quarter 2020

Saint Mary’s College of California

Moraga, CA

ID: 7063258 (Ref.No. 1787762)
Posted: January 27, 2020
Application Deadline: Open Until Filled

Job Description

Location: Moraga, CA
Open Date: Jan 21, 2020

Description:Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.

Professional MBA MKT-313-01, Marketing Management

Spring, 04/6/2020 to 06/20/2020 Saturday 8:30 a.m. to 12:30 p.m., Moraga campus

This course provides an overview of the marketing discipline from a managerial perspective. Fundamental and contemporary concepts, models and analytical tools in the discipline will be covered so that students can apply them to make better business decisions. Key topics include: customer analysis, marketing research, segmentation, targeting, positioning as well as integrated product, pricing, communication and distribution strategies and policies.


- Ph.D. degree in Marketing or a closely related field and a recent publication record in the field, OR

- A Masters degree in Marketing or a closely related field and five years of current, relevant professional experience.

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