Admissions Counselor

Saint Mary’s College of California

Moraga, CA

ID: 7069365 (Ref.No. 1992843)
Posted: September 1, 2020
Application Deadline: September 15, 2020

Job Description

Admissions Counselor


Job Type: Full-Time

Job Number: 2015-1602628

Location: CA 94556, CA


9/15/2020 11:59 PM Pacific


Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.

Responsible for office-wide recruitment, outreach, and territory management for assigned geographic territory in alignment with strategic enrollment goals. Responsible for development and execution of a recruitment plan which in some instances are tailored to the specific territory demographic. Assists with day to day visitors in the role of Counselor of the Day, delivering presentations, and being responsive to student ambassador needs. Participate in and assist in coordinating yield activities, including assistance with the tele-recruiting center.

1. Recruitment and Outreach
Execute office-wide in-person, remote, and virtual recruitment efforts to assigned geographic territories. Represent the institution at college fairs, transfer fairs, and high schools; communicate with prospective students, parents, and high school counselors; participate in the visit experience by making presentations during information sessions, special group and counselor of the day activities; maintain continuous contact with prospective students via e-mail, phone, and office visits. Plan regional receptions and send-offs for prospective and admitted students. Identify and assist in engaging alumni in recruitment efforts.

2. Territory Management
Assist with creation, maintenance and implementation of strategic plan for student recruitment and admission in accordance with institutional goals; ongoing assessment of strategies in plan.
Manage assigned geographic territory, which includes coordination and implementation of outreach and yield activities. Compile, analyze, and report data for territory;report on any trends within territories; report regularly on admissions funnel for territories and recruitment/yield activities throughout funnel.

3. Application Management
Read and evaluate admissions applications for geographic territories. Assist in holistic application review; assist in follow-up for application completion; recommend admission decision to the Dean of Admissions.

4. Student Yield
Maintain responsive communication protocols including prompt response to inquiries; participate in planning and implementation of student yield events on campus. Tele-recruit to convert students to next levels of admissions funnel, including communications to applicants, admitted students, and deposited students.

5. Telecenter Supervision
Assist with supervision of the student calling telecenter. Mentor and oversee student callers to assure quality of information exchange, as well as optimization of call volumes.

6. Social Media and Text Messaging
Assists with monitoring of social media platforms. Contribute to the creation of content on all social media platforms. On call responder to text messages resulting from ongoing communications campaigns.

7. Other Duties as Assigned
Take the lead in coordination of occasional yield programs. Assist in routine monitoring of web analytics and e-mail open rates. Serve as the admission club sport liaison by providing best practice recruitment tactics and communication regarding movement throughout the funnel enrollment funnel

Experience and Qualifications
REQUIRED: BA and/or equivalent knowledge, training & experience PREFERRED: BA

Experience: : 2-3 years' experience in higher education, admissions and recruitment experience preferred.

Skills/Abilities: We are looking for someone who is highly organized, has a strong attention to detail, is responsive, persuasiveness, with strong customer service skills and who is up to date on the latest social media platforms.

Licenses & Certifications

Other Requirements: Weekend and travel work required.

Supplemental Information
Application Instructions: Please apply online at
Include a cover letter that specifically addresses how you meet the qualifications and are prepared to support the mission of the College

• A resume
• The name and contact information for three (3) professional references.
• In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.Saint Mary's is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.

College policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g. family medical or pregnancy leave), or on any other basis protected by applicable laws.

Saint Mary's College annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Saint Mary's College Report, please go to the Public Safety website at To request a paper copy please call Public Safety at (925) 631-4284. The report includes the type of crime, venue, and number of occurrences.

Please apply online at

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