Assistant Professor, Advertising

Syracuse University

Syracuse, NY

ID: 7073879
Posted: January 8, 2021
Application Deadline: Open Until Filled

Job Description

Job Description
The Advertising Department in the S.I. Newhouse School of Public Communications at Syracuse University seeks applicants for a tenure-track Assistant Professor position with a Fall 2021 start date. The ideal candidate must have a strategic mindset, expertise with cutting-edge advertising technology, new media dynamics in relation to society, and be savvy about smart data.

Specifically, the candidate must be able to share knowledge and expertise with our students in at least three of the following areas:
● The evolution of social media and communication trends in order to employ successful strategies for clients, including, but not limited to expertise in social media listening platforms used to collect intelligence on consumers and competitors.
● Digital strategies grounded in smart data and brilliant insights, across paid, earned and owned channels.
● The dynamics of strategic planning transforming business problems to solvable human problems.
● The paradigm shift focusing on the consumer journey and ability to activate across key touch points.
● The synergy of online and offline communications in reaching the target audience effectively and providing brand insights/business actions, not just campaigns.

Compelling candidates will indicate enthusiasm and promise for exemplary teaching, whether through prior teaching experience or similar professional roles mentoring/supervising young advertising practitioners.

The successful candidate will need to show potential for conducting academic scholarship or industry-related creative activity/research that will position the hire as a recognized expert in the field. Participation in service and committee work for the department, the Newhouse School, and Syracuse University is expected.

Qualifications
A master’s degree is required.

Job Specific Qualifications
Candidates with advertising industry management/strategy experience are especially encouraged to apply. Passion and deeper connections to consumer research and analytics are desirable. The successful candidate must demonstrate the potential to engage ambitious undergraduate and graduate students in one of the preeminent advertising programs in the country.

Courses that the hire might teach include Digital Branding and Strategy, Strategic Media Planning, Advertising Research and Planning, Advertising Campaigns, and other courses that complement the individual’s expertise or specialization.

Responsibilities
In addition to an academic year teaching load and pursuing a research/creative agenda that brings national visibility to the School, this faculty member will also engage in a variety of service duties, including academic and career advising of undergraduate and graduate students, school and university committee service, curriculum development and assessment, and community/industry outreach.

Physical Requirements
Tools/Equipment
Application Instructions
About the Newhouse School
Widely regarded as the nation’s leading school of communications, the S.I. Newhouse School of Public Communications at Syracuse University is home to approximately 2,000 undergraduates, 180 residential master’s degree students, 200 online master’s degree students and 15 doctoral degree students. They are among the best in the country, having secured a place in the class through a highly competitive admissions process. The typical admitted first-year student has a 3.8 GPA.

The school’s 250,000-square-foot, three-building complex is a leading-edge learning environment where students are exposed to the tools and technologies used by professionals in the field. Features include Dick Clark Studios, a high-tech entertainment production facility that rivals many Hollywood studios; the Diane and Bob Miron Digital News Center, complete with a contemporary news set, a green screen, state-of-the-art lighting systems and cameras; the Alan Gerry Center for Media Innovation, a creative hub where Newhouse expertise in content development and production meets the latest media technology and programming trends; the Emerging Insights Lab, a state-of-the-art social media command center; and the Collaborative Media Room, home to the student-produced multimedia news site.

In January 2020, the S.I. Newhouse Foundation announced a $75 million gift to the Newhouse School, the largest donation to Syracuse University in its 150-year history and one of the largest ever to any communications school.

About the Advertising Department
The Department’s student advertising agency teams (called “The Newhouse” or TNH for short) have historically done very well competing nationally and even internationally, including winning the International Qatar 2014 Advertising Competition. TNH teams have won seven 1st place finishes at the District 2 level of the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) in the past 11 years, and won the national title of the NSAC competition in 2009 and 2018. (See info @https://bit.ly/2zFyVgx).

Our creative young talents have recently won prominent awards including Cannes Future Lions, One Show Young Ones, Gold Clio, Art Directors Club (ADC) Annual Awards, Creativity International Awards and raked up the total of approximately 450 creative awards in the past three years. (See info @https://bit.ly/2umDK9p).

The Department has built a close relationship with outstanding alumni across the country and top ad agencies that routinely recruit Newhouse advertising students. The Eric Mower Advertising Forum (https://bit.ly/2VBncYM) is the finest advertising speaker series in the world featuring an impressive array of distinguished leaders, including top ad agency CEOs and internationally known guest speakers.

To learn more about the School, our distinguished faculty, and our program, please visit our websites at https://bit.ly/2I8jxhQ.

For full description and online application instructions, please go to our online employment site www.sujobopps.com
● Enter Job # 075523
● Hit “Search”.
● Hit “View Details”

Applications should include a
● Cover letter indicating a desire and potential for excellent teaching
● resume/vitae, and
● list of four academic or professional references with name, title, address and email/phone contact information.

Applications will be reviewed as they arrive with full consideration given to those received by March 1, 2021. However, the department will continue to consider applications until this position is filled.

The Newhouse School encourages candidates to apply who will help us broaden the diversity of our faculty. Syracuse University is an Affirmative Action/Employment Opportunity Employer.

About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.



 

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