Content Strategist and Executive Writer

Ball State University

Muncie, IN

ID: 7079472 (Ref.No. BSUhttps://bsu.peopleadmin.com/postings/25222)
Posted: June 5, 2021
Application Deadline: Open Until Filled

Job Description

The Content Strategist and Executive Writer is a creative idea-generator, writer, problem solver, and project manager of high-level communications, including emails, internal newsletters, news releases, magazine articles, and video scripts, on behalf of the President, Provost, Deans, and other university executives. Responsible for editing University communications, including publications, news releases, emails, and web content to ensure the brand story through tone, voice, accuracy, consistency, and quality. This position works directly under the Magazine Editor, participating in all stages of the publication processes, and also works closely with all members of Marketing and Communications.

Job Function:

The Content Strategist and Executive Writer is a creative idea-generator, writer, problem solver, and project manager of high-level communications, including emails, internal newsletters, news releases, magazine articles, and video scripts, on behalf of the President, Provost, Deans, and other university executives. Responsible for editing University communications, including publications, news releases, emails, and web content to ensure the brand story through tone, voice, accuracy, consistency, and quality. This position works directly under the Magazine Editor, participating in all stages of the publication processes, and also works closely with all members of Marketing and Communications.

Minimum Education:

Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution.

Minimum Experience:

At least five years of writing for a corporation, agency or college/university.

Preferred Experience:

Experience working in Higher Education, creative services or agency setting.
Demonstrated knowledge of media relations, pitching stories, content development and copy editing. Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and teams within a diverse environment; and using tools such as WorkFront. Demonstrated knowledge of strategic content, communication and marketing principles. Experience using content curation skills, transforming content across platforms to meet different audience needs; ability to visualize the best way to present content.

Duties and Responsibilities:

  • Compellingly communicate our college’s brand story and shape and implement the college’s content strategies across multiple mediums.
  • Plan, write and produce high-impact communications for faculty, staff and the general public, including optimized content for websites, email campaigns, social media and media relations. Oversee deliverables across the project life cycle.
  • Execute high-level writing on behalf of university executives and project manage communications, including but not limited to emails, news releases, the University’s internal enewsletter and video scripts.
  • Conduct daily searches and compile media reports that are distributed to University stakeholders.
  • Serve as Assistant Editor of the University’s Alumni Magazine. Collaborate with the editor of the Alumni Magazine researching, developing, article planning, etc. Coordinate with team members ensuring all deadlines are met.
  • Develop and implement guidelines and best practices for internal communications.
  • Support the communication team’s media relations work, including, but not limited to, assisting when assigned with the coordination of interviews, developing and delivering media reports, ensuring the University meets established media placement goals, and proactively pitching story ideas that tell the University’s story digitally and highlight the University’s best experts and researchers.
  • Work closely and collaboratively with team members, stakeholders and project owners to help define content objectives, needs and outcomes.
  • Collaborate, consult and actively participate in new idea generation, brainstorming concepts, and make recommendations for creative ways to accomplish storytelling goals.
  • Write speeches, media statements, blogs, and letters, as needed.
  • Create content for the Ball State web site, ensure timeliness of all information, and coordinate content updates to expand the college’s brand and reach. Utilize SEO and analytics to drive page views, conversions, and yield.
  • Build relationships with and conduct regular interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content. Develop innovative methods to share this content through news stories, social media or ideas yet to be created.
  • Lead or serve on creative cross-functional teams comprised of client service managers, graphic designers, communication specialists, photographers, videographers and vendors.
  • Perform other related duties as assigned.
  • Supervise student interns, as needed.


At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.



 

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