Social Media Coordinator

Coastal Carolina University

Conway, SC

ID: 7084577
Posted: September 2, 2021
Application Deadline: Open Until Filled

Job Description

Job Details
Social Media Coordinator

The Thomas W. and Robin W. Edwards College of Humanities and Fine Arts is seeking to fill the position of Social Media Coordinator (Public Information Coordinator).

Reporting to the Dean of the Edwards College, this position plays a critical role by leading the creation, development, maintenance, and execution of the social media accounts of the university’s most diverse colleges. The social media coordinator will manage all aspects of the college’s social media, including the oversight of the departmental and program-related accounts and their social media coordinators. They will create, schedule, and manage content for a diversity of initiatives centrally at the college level and in coordination with program accounts. They will be responsible to promoting and increasing the brand awareness of the university and college initiatives through engagement and traffic generation. As part of the college Publication and Production Group, the social media coordinator will collaborate with our college portfolio of departments, programs, and centers by assisting with the development and implementation of online marketing, advertising, and communication plans and campaigns.

Duties will include, but are not limited to: manage all aspects of the college’s social media; oversee the department and program-based social media coordinators; promote and increase the brand awareness and dissemination of information about initiatives at the university, the Edwards College, and the Cultural Arts; collaborate with the other members of the group, the Deans, and the leadership in the departments, programs, and centers by assisting with the development and implementation of online marketing, advertising, and communication plans and campaigns; attend college events, including Cultural Arts programming; follow College community initiatives and outreach; coordinate content generation and social media outreach closely with the College leadership team; create, schedule, and manage content for a wide array of initiatives; post and interact with users on a daily basis following the University’s social media policy and best practices. Implement effective social media marketing, promotions, and communication plans and campaigns across the college; develop, schedule, and post engaging content related to the college; closely coordinate all social media campaigns with other platforms and media, including print, digital, and web channels; engage with college and university leadership and stakeholders on brand communication; and perform other duties as assigned.

Qualifications: A bachelor’s degree in Marketing, Communication, social media, business or a related field and related experience in social media management and analytics are required. A valid driver’s license is also required. Previous experience working with social media platforms, policies, and a variety of accounts is preferred. Previous experience inclusive of time management, decision making and public relations is also preferred.

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, minutes from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 10,000 students from 46 states and 53 nations. The University is accredited by the Southern Association of Colleges and Schools to award the baccalaureate and selective master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in educational leadership, and Ph.D. degrees in Marine Science and Education.

Coastal Carolina University is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.

Interested applicants may apply online at http://jobs.coastal.edu or online in the Office of Human Resources and Equal Opportunity, Coastal Carolina University, between the hours of 8:00 a.m. and 5:00 p.m., Monday through Friday. Applicants should include an application, cover letter, resume, and the names and telephone numbers of three (3) professional references. Please submit five examples of successful social media campaigns under the “portfolio” tab of the document upload section. Priority will be given to applications submitted by September 24, 2021 and the review will continue until position is filled.

Coastal Carolina University is an EO/AA employer.

Public Information Coordinator (BC20/141019), full-time position with benefits. SC State Pay Band: 05. Normal work hours are Monday through Friday, 8:30 a.m. to 5:00 p.m. Must be flexible to meet the special scheduling needs of the university.


LINK TO APPLY: https://jobs.coastal.edu/postings/13593

FTE-S00478P




Required Qualifications
A bachelor’s degree in Marketing, Communication, social media, business or a related field and related experience in social media management and analytics are required.

Preferred Qualifications
Previous experience working with social media platforms, policies, and a variety of accounts. Previous experience inclusive of time management, decision making and public relations helpful.
Required Licensure and/or Certification
A valid driver’s license is required.

Knowledge, Skills & Abilities
Excellent written and verbal communication skills with the ability to prioritize and multi-task. Knowledge and understanding of social media platforms for communication and marketing; and understanding of marketing, web, and social analytics. Ability to set goals and analyze and measure success. Excellent computer skills and knowledge of Microsoft software (Word, Excel, Access, Outlook, PowerPoint, etc.), Adobe Creative Cloud and Photoshop; knowledge of basic photography, videography and content management systems. Familiarity with office equipment (fax, etc.). Incumbent must be self-motivated, independent, and results-oriented to fulfill the responsibilities inherent in this position, as well as possessing an eye for detail.

Ability to work independently and to brainstorm, propose, execute, and analyze major social media campaigns. Ability to multitask and to working in a collaborative environment. Keen attention to detail and ability to work well under pressure.

Must demonstrate a commitment to diversity and success in working with diverse constituencies (preferably both domestic and international) to support an equitable and inclusive campus environment.
Additional comments regarding this position
Works independently and coordinates with College leadership and the PUB group



 

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