Director of Media Relations

Saint Mary’s College of California

Moraga, CA

ID: 7084896 (Ref.No. 2480134)
Posted: September 8, 2021
Application Deadline: Open Until Filled

Job Description

Job Type: Full Time
Job Number: 2015-1603053
Location: CA 94556, CA
Department: College Communications
Closing: 10/1/2021 11:59 PM Pacific


Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.


The director of media relations oversees the College's media relations program and serves as the College's media spokesperson. He/she is also a critical part of the College's crisis communications effort. Responsibilities include advancing the college's faculty and their academic achievements to external audiences - primarily local and national media outlets. The director works in a highly collaborative and culturally diverse environment and develops relationships with academic deans, departments, schools and other areas of the College. The Director identifies, develops and implements a comprehensive media relations program that is aligned with the College's mission, strategic marketing plan and business objectives.


1) The director's media outreach responsibilities include keeping abreast of current news topics and proactively pitching SMC faculty and campus events to news outlets, editors and reporters via targeted email and direct telephone calls. Additionally, the director further promotes awareness of SMC leadership and faculty achievements, College programs and campus events by preparing and disseminating press releases, media advisories, writing op-eds and submitting targeted email pitches and calendar listings to representatives at Bay Area media outlets. Outreach also includes identifying, cultivating and maintaining relationships - virtually and in person - with journalists, reporters and editors at local, state and national media outlets, including those specific to higher education, such as the Chronicle of Higher Education. Additionally, the director maintains and develops faculty experts and issues source lists. All media outreach is performed to align with SMC's mission, strategic marketing plan and the director's overall comprehensive media relations plan for the College.

2) To keep abreast of newsworthy developments from faculty, students and staff, the director regularly meets with faculty members, academic departments and deans. Also proactively works to create partnerships between the office of college communications and the SMC community.

3) The director works to establish a culture of "media-savvy-ness" on campus, by developing and maintaining a media-training curriculum and executing training throughout the year. Additionally, the director provides coaching to staff and faculty on an as needed basis.

4) The director analyzes and tracks media hits monthly and bi-annually and communicates media exposure to key campus and external constituents via reports, presentation and web updates.

5) In collaboration with supervisors and college communications colleagues, the director researches and writes stories for the SMC website and quarterly magazines.

6) The director stays abreast of best communications practices through relationship building and regular meetings with fellow media directors and communications specialists in the field of higher education and commercial public relations.

7. Other Duties as Assigned

The director may serve on various campus committees outside of their core areas of responsibility. Tasks of these committees may range from campus hires to examining diversity initiatives.

Experience and Qualifications

REQUIRED: Bachelor's Degree in Journalism, Media Relations, Communications or other related field.


Experience: Three (3) to five (5) years experience handling media relations in higher education, non-for-profit or similar settings.

Candidates must have at least a Bachelor's degree in liberal arts, journalism, communications, public relations or related field and three (3) to (5) five years experience handling media relations in higher education, non-for-profit or similar settings. Masters degree highly desirable.

Excellent writing and verbal communications skills; experience in broadcast, and web communications, media or public relations; high degree of discretion and sensitivity with confidential information and communications; demonstrated ability to work collaboratively in a complex organizational environment; demonstrated appreciation for and knowledge of key issues facing private, non-profit and independent private higher educations institutions highly desirable: particular appreciation for issues facing institutions with Catholic charism, highly preferred; demonstrated excellence using Windows operating systems, Microsoft Office (Work, Excel, PowerPoint, File Maker Pro and Access), e-mail and internet usage; demonstrated experience with data base management; ability to be responsive to multiple tasks and competing priorities; significant client/customer service skills essential.

Work in a fast paced, high-pressure team environment; high level of reliability, creativity, and commitment to maintain high degree of confidentiality; ability to work cooperatively and effectively with all members of a culturally diverse campus community; ability to cultivate and maintain partnerships with diverse individuals, offices and programs.

Supplemental Information
Supplemental Information

Application Instructions: Please apply online at
Include a cover letter that specifically addresses how you meet the qualifications and are prepared to support the mission of the College

  1. A resume
  2. The name and contact information for three (3) professional references.
  3. In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.

Saint Mary's is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.

Please apply online at

We envision a community that goes beyond tolerance of differences to one guided by social justice, cultural competence and engaged citizenship. We know we can reach greater heights of excellence by learning from diverse people.