Coordinator of Social Media

Providence College

Providence, RI

ID: 7086516
Posted: October 4, 2021
Application Deadline: Open Until Filled

Job Description

Working in close coordination with members of the Athletic Media Relations staff, the Assistant AD of Marketing & Promotions, and the College’s Marketing & Communications staff, implement and execute social media content to build and maintain the Athletic Department’s digital footprint on various social platforms, thereby providing maximum external exposure for the department and the College.
Essential Duties:
1. Assist the Athletic Communications and Marketing/Promotions staff in the development and execution of a social media plan for the department. Meet on a weekly basis to create short-term and long-term plans for execution of social media content for the general department accounts and select team/sport specific accounts (with emphasis on high-profile teams such as basketball and ice hockey).

2. Using various technologies available, such as PhotoShop, BoxOut Sports, and SnappyTV, create visual elements to be used on the department’s general social media accounts to promote the department and its 19 varsity athletic programs. Provide content for awards/honors earned by student-athletes from the conference, in addition to regional and national organizations.

3. Assist with the education of coaches, staff members, and student-athletes on social media best practices. Research and setup educational sessions conducted by professionals and/or organizations that will provide our coaches, staff, and student-athletes with tools to maintain positive social media profiles and best practices. Assist Athletic Media Relations and Athletic Marketing/Promotions in providing in-house educational opportunities and training to other areas that don’t receive professional training. Set up internal meetings with coaches and/or staff members and provide suggestions for content that members of the coaching staff will be responsible for.

4. Attend select events and games to provide a real-time social media presence for the department, College, and teams, in addition to executing a pre-determined plan for each particular event/game.

5. Assist with chronicling experiences of our teams/student-athletes/coaches when they qualify for and compete in post-season play (BIG EAST, Hockey East, NCAA Tournament) on social media. Create graphics and real-time photos and videos of experiences to provide followers with information related to post-season play and a behind-the-scenes experience.
Marginal Duties:
Perform all other duties as may be required.
Education and Experience Required
• Bachelor’s Degree from an accredited institution required.
• Three to five years’ experience working in a collegiate athletics department or an equivalent combination of education and experience
• Knowledge of social media platforms, including but not limited to Facebook, Twitter, Instagram, and SnapChat
• Working knowledge of PhotoShop to assist with the development of visual content for social media platforms and other promotional items
• Ability to work with others in a team-oriented atmosphere to generate ideas for social media content that promotes the Athletic department and the College in the best possible light
• Ability to take ideas and execute them on social media platforms
• Must be able to follow guidelines and rules set forth by the College’s Athletic department, the College, and the Athletic conference in which its teams participate (NCAA, BIG EAST, Hockey East.)
• Ability to communicate effectively both orally and in written form to present ideas and content for future social media campaigns
• Must be willing to work nights/weekends to cover a variety of events and games to provide a social media presence.
• In addition to attending a variety of events and games, additional travel to select road games and post-season play (BIG EAST, Hockey East and NCAA Tournament) will be required.
Physical Demands
• Sitting in a normal seated position for extended periods of time
• Reaching by extending hand(s) or arm(s) in any direction
• Finger dexterity required to manipulate objects with fingers rather than with whole hand(s) or arm(s), for example, using a keyboard
• Communication skills using the spoken word
• Ability to see within normal parameters
• Ability to hear within normal range
• Ability to move about
Employee Status Full Time
Union Status Non-Union
Shift: First
If other, please enter regular schedule.
EEO Statement
Providence College does not discriminate against any person because of race, color, national and ethnic origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation, gender identity, religion, disability, age, veteran status, or genetic information. The College will develop, and from time to time update, an affirmative action program and will insist on a good-faith effort on the part of its employees to comply with the program. The College will request and expect its agents and those with whom it conducts its affairs to meet the commitment of this important program.