Head of Market Research and Insight

University of Leeds

Leeds, United Kingdom

ID: 7089591 (Ref.No. CSMAR1077)
Posted: November 23, 2021

Job Description

The University of Leeds, established in 1904, is one of the largest higher education institutions in the UK. This is an exciting time to join the University, we’ve recently announced our academic strategy for the next 10 years, Universal Values, Global Challenge. The strategy is rooted in our desire to make a difference in the world. It sets a blueprint for a values-driven university. One that harnesses expertise in research and education to help shape a better future for humanity, working through collaboration to tackle inequalities, benefit society and drive change.

To support our new strategy, we’re refreshing our marketing capabilities as we seek to develop both our campus and online educational offering significantly over the next few years. In line with this the University’s digital transformation agenda is redefining the nature of how both campus and online education is developed and delivered. 

This role is pivotal in shaping the markets in which we compete, the propositions we develop and the strategies we deploy both to generate demand and engage applicants throughout the applicant journey. Reporting to the Director of Marketing (Education) the role holder will be responsible for the development of the University’s Market Research & Insight team, leading capability development in 4 core areas:

1.    Market analysis and marketing planning

2.    Applicant behavioural analytics

3.    Pricing and fee analysis 

4.    Consistency of data analytics across student recruitment journey

This is a key role within the University’s Marketing Team to ensure new and emerging market opportunities are based on consumer insight and data intelligence. The post holder will be responsible for implementing a disciplined approach to supporting proposition development and ensuring that both our student and learner recruitment activity is informed by robust analytics. 

To explore the post further or for any queries you may have, please contact: 

Nicola Harper, Associate Director, Michael Page

Tel: +44 (0)161 829 0354 or +44 774 753 5411

Email: nicolaharper@michaelpage.com  

Please note: you may be required to work on campus in this role. If you require any further information please contact the hiring manager.

Please note: If you are not a British or Irish citizen, from 1 January 2021 you will require permission to work in the UK. This will normally be in the form of a visa but, if you are an EEA/Swiss citizen and resident in the UK before 31 December 2020, this may be your passport or status under the EU Settlement Scheme.

Location:  Leeds - Main Campus
Faculty/Service:  Professional Services
School/Institute:  Marketing
Category:  Professional & Managerial
Salary:  £51,799 to £60,022 p.a.
Post Type:  Full Time
Release Date:  Monday 22 November 2021
Closing Date:  Sunday 28 November 2021
Reference:  CSMAR1077

The University community is made up of a wide range of people with diverse backgrounds and circumstances, which we value and regard as a great asset. As part of our continued commitment to equality and inclusion, we strive to create an environment where everyone can reach their full potential and have a real opportunity to participate in and contribute to our activities.