Associate Director Brand Marketing
Posted: December 1, 2021
Application Deadline: Open Until Filled
Job DescriptionDepartment Summary
As the chief communications organization for the University of North Texas, the Division of University Relations, Communications and Marketing (URCM) collaborates with internal and external partners to:
Advance and protect UNTâ€™s institutional identity and reputation.
Reinforce and grow UNTâ€™s brand in graphics, images and words.
Increase UNTâ€™s visibility in public and in the higher education marketplace.
Support UNTâ€™s student recruitment, retention and graduation goals.
Strengthen UNTâ€™s relevance and value to key audiences, including alumni, donors, faculty and staff members, and encourage community engagement.
This is professional work requiring development of multiple targeted and broad advertising plans and strategy, production team leading, application of advertising, market research and creation of new advertising and marketing techniques and materials. Work involves planning, researching, writing, editing and oversight of various advertising campaigns and communications, both print and electronic. Work also involves aligning UNTâ€™s strategic messaging in all materials; and working collaboratively with UBSC leadership, admissions offices and others in a team environment. This position is knowledgeable about advertising and marketing channels, the university and current recruitment trends.
Bachelorâ€™s Degree in related field and five years of professional related experience; or any equivalent combination of education, training, and experience.
Knowledge, Skills and Abilities
â€¢ A thorough understanding of market segmentation, principles of marketing, integrated marketing communications principles and branding.
â€¢ Ability to develop and apply strategic planning principles to various university activities and publications.
â€¢ Ability to identify new integrated marketing opportunities.
â€¢ Excellent writing and public communication/presentation skills.
â€¢ Ability to understand and effectively translate market research and other data.
â€¢ Ability to visually inspect print and online documents.
â€¢ Experience in leading the creative development process in various media formats.
â€¢ Skill in the use of Microsoft Word processing software packages.
â€¢ Ability to effectively work under pressure and meet deadlines.
â€¢ Ability to establish and maintain effective and collaborative working relationships.
â€¢ Knowledge of safety and security precautions related to work performed.
Required License / Registration / Certification
Monday â€“ Friday 8:00-5:00
Driving University Vehicle No
Security Sensitive This is a security sensitive position.
The University of North Texas System and its component institutions are committed to equal opportunity and comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of North Texas System and its component institutions do not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, and employment practices.
Classification Title Assoc Director, Advertising
Physical Requirements Lifting up to 25 pounds, Pulling , Pushing, Reaching, Sitting, Squatting, Stooping, Bending, Standing, Twisting, Walking, Writing, Grasp, Talk or Hear, Ability to communicate