Assistant Director of Admissions for Social Media Communications

Ball State University

Muncie, IN

ID: 7092645 (Ref.No. BSU29130)
Posted: January 21, 2022
Application Deadline: Open Until Filled

Job Description

In collaboration with the Associate Vice President of Enrollment Planning and Management and its leadership staff, support the Office of Undergraduate Admissions commitment to attracting and recruiting a qualified and diverse student body, by actively participating in programming and recruiting initiatives, and meeting the university's overall enrollment goals. 

Job Function:

In collaboration with the Associate Vice President of Enrollment Planning and Management and its leadership staff, support the Office of Undergraduate Admissions commitment to attracting and recruiting a qualified and diverse student body, by actively participating in programming and recruiting initiatives, and meeting the university's overall enrollment goals. 

Minimum Education:

Bachelor's degree from an accredited institution by time of appointment.

Preferred Education:

Master’s degree in communication, public relations, video/media, higher education, or related field.

Minimum Experience:

Demonstrated and strong commitment to social media, marketing or communications; at least one year of relevant educational, social media, or marketing work experience. 

Preferred Experience:

Experience working with social media platforms, marketing and video efforts, and understanding of needs of college bound demographics in relation to social media and video platforms.  

Duties and Responsibilities:

  • Manage recruitment territory; possess working knowledge and familiarity of high schools and school counselors in assigned market area to include visit policy, enrollment history (into Ball State), and academic profile of each high school; provide support with targeted recruitment visits to feeder high schools, attend fall and spring visits to attract prospective students by collaborating with the Associate Director of Recruitment for Admissions regarding which schools to visit, making decisions independently regarding timing and scheduling of visits, performing appropriate follow-up, cultivating non-productive high schools, maintaining positive relationships with school counselor professionals, and assessing market culture to meet enrollment goals. 
  • Perform application file review; evaluate and execute admission decisions and offer appropriate follow-up by exercising autonomy and sound judgment.
  • Represent the university to prospective students, their families, school counselors, and other individuals or organizations involved in the college selection process, on and off campus; present positive and professional image of Ball State University 
  • Manage and develop social calendar and oversee Admissions social presence. Collaborate with Marketing and Communication Social Media Strategist to implement paid and organic advertising campaigns along with postings to University social media pages. Plan, design, and create brand alignment of all content and platforms, ensuring brand identity guidelines and best practices are maintained across all visual elements. Responsible for attracting and interacting with targeted virtual communities and network users, developing brand awareness and online reputation to increase engagement and website traffic by utilizing all aspects of social media marketing. Conducts competitive assessment to identify, develop, and draw upon industry best practices both within, and outside of, higher education.
  • Collaborate with Ball State Marketing and Communications department to develop video strategy and manage all social media channels. Direct all storytelling efforts for Admissions across all communication channels. Drive implementation of communications plans; co-direct the creative development and production of content (social media, digital, video, and print). Work in partnership with Marketing and Communications to develop Admissions photo/video database and photo/video shoots housed within Marketing and Communications but specific to Undergraduate Admissions for usage. 
  • Perform other related duties as assigned including working a flexible schedule e.g. weekends, evenings and overnights during travel.
  • Provide branding and communications support for Undergraduate Admissions. Evaluate communication opportunities to determine which announcements, information, and stories to share via campus communication channels to build awareness for Admissions. Identify measurable social media goals and metrics that advance the mission of Admissions. 
  • Coordinate with Ball State Marketing and Communications and external vendors on projects. Collaborate with Admissions Communications Managers and Slate team with all marketing and communication efforts. Supervise social media undergraduate intern. 


At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.