Assistant Director, Marketing and Recruitment, Cornell Tech
New York City , NY
Posted: June 23, 2022
Application Deadline: Open Until Filled
Job DescriptionCornell Tech is a new graduate campus of Cornell University that brings together faculty, students, business leaders and tech entrepreneurs in a catalytic environment to reinvent the way we live in the digital age. A hallmark of Cornell Tech is a rapid pace of change and growth, which serve as opportunities to pursue excellence and improvement, not merely scale. We iterate to learn quickly from our activities and to improve our programs and ways of working. We further expect our organizational structure to continue to change, given the pace of our activities and programs and our iterative learning process. We see Cornell Tech serving as a model organization for our students, demonstrating the operations of a highly effective, dynamic, information-age organization.
The Enrollment and Admissions team at Cornell Tech is charged with attracting, selecting, and matriculating the highest caliber of diverse students into the campus’ graduate programs. Reporting to the Director of Enrollment and Admissions, we seek an experienced Assistant Director to play a critical role in growing and evolving the enrollment management strategy at Cornell Tech. Although this role’s primary focus is on serving as a technical and operations support for Cornell Tech’s technical programs including the Jacobs Technion-Cornell Dual MS Degree Programs they will also manage digital activities including social media activities across all master’s degree programs.
Responsibilities will include:
Create and maintain current data sets for admissions-related, student recruitment and current student data to align key metrics of student outcomes. Create statistical reports, modeling and projecting application volume in collaboration with the Director.
Create and maintain an enrollment & student data dashboards via SLATE that measure progression key metrics and goals;
Manage digital and social media campaigns via various platforms including LinkedIn and Twitter across all programs at Cornell Tech;
Manage web updates for master’s programs and admissions-related webpages in collaboration with Strategic Communications team and Ithaca-based marketing teams.
Manage and produce print/digital marketing materials.
Cultivate relationships and collaborate with other academic units at the university, college and department levels which includes but is not limited to Institutional Resource and Planning (IRP),Cornell Information Technologies (CIT), College of Engineering (COE), Computing and Information Science (CIS), S.C. Johnson School of Management, and Cornell Law School to maintain effective reporting capability;
Work collaboratively with associate deans and faculty program directors to oversee the operations of the admissions process, ensuring excellence in organization and communication of admissions policies.
Work with faculty, as a member of the Admissions Committee, to ensure effective evaluation of applications, interviews and recommendations for admissions decisions.
Provide insight and guidance on selection, scholarships and yield, as well as coordinating and assessing admissions criteria to develop an effective recruiting plan.
Collaborate on the creation and implementation of marketing efforts via event planning, digital initiatives, information sessions and alumni engagement, intended to cultivate and matriculate the incoming class.
Some travel is required along with evening and weekend hours.
Percentage Breakdown of Responsibilities:
30% Digital Marketing
30% Admissions Processing
10% Data Management and Reporting
5% As needed support to other departments
Bachelor’s degree and at least 3-5 years of applicable professional experience in data science, higher education or research administration may be considered.
Experience with quantitative, market-based approach to planning recruitment activities and exceptional oral and written communication skills are necessary.
Experience developing new tools for capturing and evaluating data, and ability to effectively communicate data analysis results to a diverse audience required.
The successful candidate will have strong analytical skills in data management; a thorough understanding of how to gather, codify and analyze data to create reports and projections to inform management decision-making; proven technical skills; in-depth experience in data integrity and the implementation and usage of systems which store, process and retrieve data;
Familiarity within an academic and/or research environment; the ability to exercise independent judgement and discretion; and a demonstrated track record of taking initiative, being proactive, and remaining flexible and resilient.
Very strong organizational skills and follow-through as well as the ability to work collaboratively across teams.
A clear understanding of, or the ability to understand, higher education issues, and commitment to excellence and customer service.
A commitment to and evidence of designing and implementing marketing and recruitment strategies to attract and enroll a diverse student population.
Evidence of strong interpersonal skills, preferably in the context of working with student populations, is required. Demonstrated ability to multi-task in a high-paced team environment and meet deadlines.
Ability to negotiate and advocate effectively and tactfully. Ability to work effectively as part of a team while maintaining confidentiality and discretion.
Master’s degree in a relevant or related field; and/or additional work experience is preferred.
Professional experience in the higher education and/or admissions and recruitment context, particularly in technical graduate programs, is strongly preferred but not required.
Experience with SLATE or other CRM as well as experience managing social media campaigns via various platforms including LinkedIn and Twitter is preferred.
Visa sponsorship not available for this position.