Director of Fan Engagement and Experience

University of Oklahoma

Oklahoma, OK

ID: 7110039 (Ref.No. ta222221)
Posted: September 8, 2022
Application Deadline: Open Until Filled

Job Description

Job Description

--- 

To advance the mission and values of the OU Athletics Department by overseeing the marketing efforts of Men’s Basketball. This position will also oversee Women’s Gymnastics and/or external email communication for the department. Additionally, the individual in this position will oversee the Graduate Assistant program and/or Interns with the planning and execution of marketing select sports for the Oklahoma Athletics Department.

Essential Functions:

Marketing and Game Presentation: 

  • Develop and implement marketing, promotions and game production plans to increase ticket sales, game attendance and fan experience elements for the following sports:
    • Men’s Basketball, Women’s Gymnastics, Men’s and Women’s Tennis and Track and Field
      • Intern/GA oversight for Tennis and Track and Field
    • Oversight of the basketball student section executive team (Boomsquad) and all of their efforts to increase student involvement with OU Basketball
  •  Assist the Director of Marketing and whole marketing staff with the planning, coordination and implementation of all football   game day activities and promotions including but not limited to.
    • FanFest tailgate area
    • Public Address
    • SoonerVision
    • In-game promotions and giveaways
    • In-venue presentations sponsored by the University and/or the Athletics Department
    • Marching Band performances
    • Spirit – Cheerleaders, Pom Squad and Mascots
    • Learn football game production to eventually have that as a responsibility
    • All other game day related activities

Email Communication: 

  • Assistance in the creation and execution of all external email communication for the OU Athletics department, including ticket sales, game day information, and general announcements.
  • Maintain email database of over 115,000 contacts, including segmentation for specific campaigns.
  • Create and execute weekly ‘Sooner Exclusive’ e-newsletter, including Sooner Sports Properties obligations.

Graduate Assistant Program Oversight: 

  • Responsible for the hiring and oversight of three graduate assistant positions.
  • Coordinate graduate assistant sport responsibilities, office hours, and tasks.
  • Approve timing sheets for each position.

Administration: 

  • Assist with sponsorship fulfillment responsibilities related to Sooner Sports Properties (Learfield Property) and other third-party agreements
  • Ability to drive OU Marketing dual-axle truck and 12-foot trailer.
  • Maintain knowledge of the rules and regulations of the NCAA, Big 12 Conference, and The University of Oklahoma. Know, understand, and reinforce commitment to NCAA and Big 12 rules, and report violations or suspected violations to the Athletics Compliance Department.
  • Perform other related duties as requested.

 

 

 
 

Job Requirements

--- 

Required Education: Bachelor Degree in marketing, communication, public relations, or related field  AND:

  • 36 months experience in marketing, public relations, communications in higher education enviroment or other relevant educational setting
Equivalency/Substitution:  Will accept 48 months of related experience in lieu of the Bachelor¿s degree for a total of 84 months of related experience.
 

Skills

  • Excellent written and verbal communication skills
  • Highly organized and ability to handle multiple projects and meet deadlines
  • Ability to work independently and as part of a team
  • Strong interpersonal skills, including working with a diverse group of faculty, staff and students
  • Strong track record of project management and working in a fast-paced, deadline-driven environment
  • Knowledge of and experience with digital, print, and video communication and marketing strategies
  • Demonstrated leadership ability

Certifications:

  • Drivers license to operate Community Relations vehicle

Advertised Physical Requirements:

  • Must be able to stand, engage in repetitive motions including movements of the hands, wrists or fingers, walk, communicate, hear including receiving detailed information orally or making fine discriminations in sound and see, including color, depth perception and clarity.

Departmental Preferences:

  • Master’s degree or above.
  • Marketing or Game Presentation background in a division 1 athletics department or for a professional sports franchise with experience in promotional giveaways, game production, ticket sales campaigns and fan experience improvement effort
  • Experience as a showcaller for division 1 athletics or professional sports franchise

Supervision: Student Group

 

Special Instructions:

Diversity Statement

  • The University of Oklahoma is committed to achieving a diverse, equitable, and inclusive university community by recognizing each person's unique contributions, background, and perspectives. The University of Oklahoma strives to cultivate a sense of belonging and emotional support for all, recognizing that fostering an inclusive environment for all is vital in the pursuit of academic and inclusive excellence in all aspects of our institutional mission.

Equal Employment Opportunity Statement

  • The University of Oklahoma, in compliance with all applicable federal and state laws and regulations, does not discriminate based on race, color, national origin, sex, sexual orientation, genetic information, gender identity, gender expression, age, religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes, but is not limited to, admissions, employment, financial aid, housing, services in educational programs or activities, and health care services that the University operates or provides.
 


Apply Now
Please mention to the employer that you saw this ad on UniversityJobs.com