Social Media Manager

Ball State University

Muncie, IN

ID: 7112169 (Ref.No. BSU33774)
Posted: September 29, 2022
Application Deadline: Open Until Filled

Job Description

Oversee Ball State University’s official social media accounts and interactive efforts— including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story to build an engaged audience. Understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. Responsible for planning, implementing, and managing a social media strategy for the University’s primary accounts that promotes active engagement for all audiences — including prospective and current students, faculty and staff, alumni, the general public, and other stakeholders. Supervise a social media team within the division of Marketing and Communications that will be responsible for deploying the division’s social media resources strategically and cohesively to create similar voice, tone and purpose across all social media channels, both the primary University accounts and the accounts for Enrollment Planning and Management. Provide guidance for social media managers across campus. Position requires occasional evening and weekend work and may include some travel.

The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility.

Job Function:

Oversee Ball State University’s official social media accounts and interactive efforts— including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story to build an engaged audience. Understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. Responsible for planning, implementing, and managing a social media strategy for the University’s primary accounts that promotes active engagement for all audiences — including prospective and current students, faculty and staff, alumni, the general public, and other stakeholders. Supervise a social media team within the division of Marketing and Communications that will be responsible for deploying the division’s social media resources strategically and cohesively to create similar voice, tone and purpose across all social media channels, both the primary University accounts and the accounts for Enrollment Planning and Management. Provide guidance for social media managers across campus. Position requires occasional evening and weekend work and may include some travel.

Minimum Education:

Bachelor's degree in marketing, journalism, public relations, communications, business, or related field from an accredited institution.

Preferred Education:

Master's degree from an accredited institution.

Minimum Experience:

One year of working experience in social media marketing or as a digital media specialist.

Preferred Experience:

Three years of management or supervisory experience in a social media environment. Proven experience within a higher education setting - specifically marketing to diverse audiences; proficiency in data-driven decision making; demonstrable experience in social media listening and familiarity with related social software tools; working knowledge of WordPress, Sprout Social, Rival IQ, Upfluence, Google Analytics, search engine optimization (SEO) and Adobe Creative Suite including Adobe Photoshop, Premier and/or final Cut Pro; understands and researches trends in digital marketing.

Duties and Responsibilities:

  • Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Manage and deploy resources to execute social media marketing campaigns and day-to-day activities for both the primary University accounts and for the Enrollment Planning and Management accounts that includes, crafting; facilitating; publishing relevant, original, and high-quality content (original text, images, graphics or video) that builds meaningful connections and encourages community members to take action.
  • Collaborate with members of Marketing and Communications to implement a digital content calendar to align brand messages and present content consistently and effectively across all digital platforms.
  • Manage and deploy department social media resources to promote University events, including Commencement, Homecoming, community events, etc. with a goal to grow attendance, affinity, and engagement between the University and its audiences.
  • Communicate in a timely and responsive manner and engage in two-way conversations with those interacting with the University’s social media channels.
  • Continuously improve digital efforts by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and acting on the information.
  • Collaborate with University academic and administrative units to manage reputation, identify key players, and coordinate efforts; creating social media and digital toolkits to grow, foster, and advance their social media initiatives.
  • Identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
  • Serve as a member of the University's crisis communications team, which involves practice runs, team meetings, and reporting to duty in the case of an actual crisis.
  • Train, supervise and manage members of the social media team to maximize social media resources and effectiveness.
  • Develop and support the members of the social media team to work strategically, keep up to date in social media trends, troubleshoot, and uphold University campaign objectives and tactics.
  • Serve as a content creation backup, when deemed necessary by the Chief Digital Marketing and Communications Officer.
  • Follow division protocols for publishing social media content as well as University-wide social media protocols.
  • Perform other related duties as assigned.


At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.