Director, AU Online Enrollment
ID: 7119473 (Ref.No. ej-3748412)
Posted: December 22, 2022
Application Deadline: Open Until Filled
Director, AU Online Enrollment
The Director of Online Enrollment will drive engagement and create a dynamic climate where teams will be motivated to help the organization achieve its 16,000 enrollments by 2030 objective. They will build partnerships internally & externally and work collaboratively with others to achieve this common goal. By providing direction & vision while streamlining process in the areas of online enrollment & recruitment, the director will meet aggressive enrollment targets.
Share accountability for actively managing online enrollment & driving increases in targeted online student populations that are both budget & enrollment goals.
Drive innovation in the prospective online student experience & journey by assessing performance at every stage
Identify strategic & tactical concepts designed to increase start performance & lower cost per start.
Manage other third-party products, relationships & vendors serving online students.
Provide enrollment performance updates, growth opportunities, risks & mitigations/resolutions for online programs in a manner that highlights an in-depth understanding of online enrollment strategy.
Develop new processes & modify existing ones in collaboration with other stakeholders to improve efficiency & overall effectiveness.
Hold self & others accountable to meet commitments.
Provide strategic direction regarding issues relating to systems, reporting & the database, including procedures, status definitions, etc. for new student acquisition.
Collaborate with leadership in marketing, admissions, education, and technology to ensure alignment with ongoing priorities.
Solicit & develop ideas to help increase performance in new student admissions and retention while leading the organization in creating & implementing those initiatives.
Evaluate technology needs to support strategic initiatives; collaborate with IT & academic and functional departments to maximize use of technology (CRM, LMS, marketing automation, etc) for operational efficiency, student services, and data analytics.
Assess & improve online processes & tools to increase efficiencies, ensure enrollment's alignment as programs scale.
Be a subject matter expert for each degree program by fully understanding curriculum, structure, notable faculty, program value & industry knowledge or trends to ensure all prospective students receive accurate information.
Lead virtual events as scheduled by the online enrollment management team & academic program demonstrating the ability to articulate & demonstrate broad program knowledge & perspective virtual events as scheduled by the online enrollment management team & academic program demonstrating the ability to articulate & demonstrate broad program knowledge & perspective
Work collaboratively with other teams and functions such as the Director of Graduate Admission Operations & the Director of Financial Aid, among others to ensure that all resources are consistent & up to date to facilitate successful processes, strategies & interdepartmental initiatives
Reporting, Analysis & Data Visualization
Ensure a focus on data-driven, experiential and learner focused activities at all points of engagements throughout the online enrollment funnel.
Serve as a strategic advisor to enrollment leadership, providing insight, research, analysis, and assessment of ideas and initiatives.
Develop analytical insights that inform the team's overall approach to enrollment management and expansion of Augusta University Online.
Regularly collect and analyze data on online students to understand performance gaps and identify opportunities for growth and improvement.
Provide support to leadership, including preparation of presentations for executive leadership.
Develop and monitor key performance indicators for marketing, recruitment, and enrollment outreach activities.
Develop trend analyses for use in forecasting and goal setting.
Manage third party analytics/research vendor relationships.
Track, analyze, and report on team metrics, and meet key performance indicators of service levels, customer satisfaction, online enrollment conversion rates, and other measures of success.
Deep understanding of what it takes to qualify new inquiries and applications for various degree programs through meaningful service-driven conversations and guide prospects from new inquiry to admitted student phase of the student lifecycle
Comprehensively assess prospective student circumstances, assist in quickly addressing critical areas and creating strategies to address to offer solutions
Deep knowledge in customizing the student conversation approach, content, and structure to align with what is in the best interest of the student and contributes to the overall business need from first point of inquiry to registration
Perform related duties as assigned to support the mission of the University
Bachelor's degree or higher from an accredited college or university; business or sales degrees preferred
5+ years of progressively responsible management experience in a higher education setting
Successful experience leading and managing a college or university traditional and/or online admissions program
Deep understanding in contact center and related sales tools to help increase performance in new student admissions and retention
Demonstrated application and knowledge of KPI's that are predictive of enrollment conversion success
Demonstrated success with developing and driving a team of enrollment counselors to deliver quality enrollment conversions from inbound and outbound communication.
Experience with Slate and Salesforce
Experience with marketing automation platforms such as HubSpot or Marketing Cloud
Experience with how business process and technology integration impacts achieving targets
Knowledge of customer service and inbound contact center handling procedures
Knowledge, Skills, & Abilities
Ability to manage multiple concurrent projects and activities yet maintain exquisite attention to detail.
Deep understanding of customer service and how it drives prospective student engagement
Able to acquire and use student profiles and other analytics to inform decisions
A genuine commitment to diversity and student success
A good listener, collaborator, and influencer
Professional and mature, and able to work to with people at all levels within the organization.
High level of enthusiasm and dynamism; can do attitude
Willingness to get involved in execution of plans; to do the work as well as plan the work.
Ability to drive to and understand the big picture while prioritizing and multitasking.
Ability to work and learn independently and cooperatively in diverse teams.
Maneuvers comfortably through complex policy, process, and people-related organizational dynamics
Experience in financial aid leveraging and best practices
Previous experience in higher education recruitment and enrollment is a must.
Proven track record in establishing successful partnerships with academic units and other stakeholders
A demonstrated record of using technology and data in developing and implementing an effective enrollment and recruitment plan
Significant quantitative skills with the ability to take data and make sense of it to make informed decisions.
Exceptional problem-solving, strategic planning and analytic skills.
Exemplary communication skills (both written and verbal) as well as strong presentation and meeting facilitation skills.
A good listener, collaborator, and influencer
Strong organizational, prioritization and time management skills as well as a deep attention to detail and accuracy.
Pay Grade: 24
Salary to be commensurate with qualifications of the selected candidate within the established range (generally minimum-midpoint) of the position
Recruitment Period: 12/20/22 - Until Filled
Augusta University offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees.
Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays.
Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program. Consider applying with us today!
Conditions of Employment
Equal Employment Opportunity
How To Apply
To apply, please visit: https://careers.hprod.onehcm.usg.edu/psc/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_SCHJOB_FL&Action=U