Job Profile Summary

Under limited direction, this position will assist the Associate Vice President of Public Relations and Communication in the implementation of the strategies developed by the Marketing and Strategic Communications department. These approaches will be multi-faceted communications programs designed to build and strengthen the College’s role and reputation as a leader and authoritative voice in fields that generate enrollment and other identified metrics of success. Provides oversight and guidance in developing the overall messaging and positioning that is external facing for surrounding communities and marketing campaigns. Working alongside peers, oversees guidelines and policies set for messaging, and provide quality control for communications programs. Supports the management of all internal and external communication.

  

Minimum Education:

• Bachelor’s degree in relevant field required.
• An equivalent combination of experience and education may be considered.

Minimum Experience/Training:

• Six years of public relations or media experience.

Essential Functions:

• Daily - 10%: Assists the Associate Vice President of Public Relations and Communication in the development and implementation of a strategic communications plan to support the organization's mission, goals and objectives.
• Daily - 10%: Builds and fosters collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, programs, grants, etc.
• Daily - 10%: Develops communications materials and programs to support the promotion and publicity of activities to internal and external audiences. Facilitates media guide with spokesperson bios and photos that link to the web site.
• Other - 10%: Writes and provides review for speaking points, speeches and Op-Eds. Establishes production timetable, reviews communication materials, responds to media inquiries, oversees distribution of materials to media before, during and after the event. Encourages media participation, promotes spokespeople, and arranges media interviews.
• Other - 10%: Manages and oversees departmental system for maintaining and archiving press clippings. Prepares and evaluates monthly summary reports for all communications, events, and social media efforts. Proofreads as necessary. Builds relationships with professional counterparts in other professional organizations, advocacy organizations and other community organizations through organizational initiatives and jointly-sponsored communication campaigns and programs.
• Other - 10%: Researches and participates in the production of a full range of materials to effectively support the Broward College Marketing and Strategic Communications goals. Composes, edits and distributes news releases, event stories, publications copy including but not limited to brochures, flyers, posters and photos/multimedia.
• Other - 5%: Responsible for people management of the area, including recommendation of staffing, hiring, termination and discipline, setting performance standards and evaluating staff, and staff development.
• Other - 5%: Pitches stories for distribution/publication. Contributes stories and photos to website and publications.
• Other - 5%: Assists in responding to requests for information from the media. Follows up with media and facilitates interviews and photo shoots.
• Other - 5%: Oversees media and social media to track results from news releases and marketing efforts.
• Other - 5%: Attends College and Foundation events and works with the photographer to get story, photos and cut lines.
• Other - 5%: Prepares, reviews and coordinates public relations materials for competition entries.
• Other - 5%: Assists with representing Broward College Marketing and Strategic Communication department on various community committees and participates in organizing joint events.
• Other - 5%: Performs other related duties as assigned.

Knowledge, Skills and Abilities:

• Excellent communication and writing skills to interact with a diverse population and communicate complex subject matter tailored for the audience, strong interpersonal skills for direct connection with key stakeholders internally and externally.
• Strong decision-making skills.
• Ability to think strategically and execute strategies based on action plans, and strong organizational skills.
• Models inclusive excellence through specific actions that support the College’s mission in the recruitment, hiring, and retention of talented and diverse faculty and staff.
• Extensive functional knowledge and expertise in all aspects of own and related areas of the College, and pertinent interdependencies.
• General understanding of the external environment and how it affects academia in general and Broward College in particular, including political, legal, environmental, educational, financial and social influences.
• Strong knowledge of College structure, policies and practices, and the impact on own area.
• Strong supervisory and team building skills.
• Ability to partner with others across the College and externally to exchange information, collaborate on projects, share resources, etc.
• Ability to influence others of the benefits/importance of an idea or plan of action and to gain their support or commitment.
• Strong negotiation skills and ability to reach mutual points of agreement and benefit among peers and colleagues.

Competencies:

Leadership and Results Orientation

Inspires and generates enthusiasm and commitment for the vision, mission and core values of the College. Promotes employee growth and development through professional, technical, and academic programs and services. Makes effective decisions and produces results through strategic planning and development, implementation and evaluation of programs and policies. Sets goals and priorities that maximize the use of resources available to consistently deliver results; compares work performance and outcomes against standards to achieve quality results; holds self and others accountable for achieving results and achieving a standard of excellence.

Teamwork and Collaboration

Promotes quality teams through the effective use of the organization’s performance management system (e.g. establishes performance standards, appraises staff accomplishments using developed standards, and takes action to reward and counsel as appropriate). Embraces and employs the diversity of individuals, cultures, values, ideas and styles in the achievement of common goals.

Models inclusive excellence through specific actions that support the College’s mission in the recruitment, hiring, and retention of talented and diverse faculty and staff.

Continuous Improvement and Quality Service Orientation

Anticipates, identifies, diagnoses, and consults on potential or actual problem areas relating to program implementation and divisional goal achievement. Fosters an environment of respect, dignity, and compassion that affirms and empowers all of its members (students, faculty, staff, outside organizations, others you provide service to) while striving for the highest ethical standards and social responsibility.

Innovation and Creativity

Successfully implements creative ideas to move the organization, processes, and systems forward. Introduces new concepts, models, practices, and services that serve to improve the Colleges value in the community.

Resource Management and Technology

Develops and implements the most emergent technologies for the unit utilizing methods and strategies that create environments that are flexible and responsive to the needs of local and national trends and the College’s mission. Plans, organizes, and manages resources to bring about the successful completion of specific project goals and objectives. Ensures the effective use of College resources, implements fiscally sound practices and environmentally sustainable initiatives

Job Title

Director, Public Relations and Communication

  

Position Number

P0063622

    

Job Status

Full time Regular

    

Department

Communications

  

Location

Willis Holcombe Center

    

Pay Grade

211

    

Salary

$64,865 - $74,595 Salary commensurate with education and experience.

  

Work Shift

   

Work Schedule

Monday - Friday

   

Hours Per Week

37.5

   

Posting End Date

Open Until Filled

   

Comments

To be considered for this position, a completed online employment application form along with a cover letter, resume and unofficial transcript are required. The first review date of applications will begin April 28, 2023.

   

Designated Essential Personnel

No

   

FLSA Status

Exempt

   

Position Classification

Administrators

   

Special Instructions to Applicant:

For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to jobs@broward.edu or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.

Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.

**Please note that multiple documents can be uploaded in the “Resume/CV/Transcript/License/Certification” section of the application**

Please refer to link with the instructions on how to submit an application with multiple documents. https://www.broward.edu/jobs/_docs/tutorial_external_applicant_broward_college.pdf. 

Employment is contingent upon successful completion of the required background screening process.

Broward College uses E-Verify to check employee eligibility to work in the United States.  You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.

  

Diversity and Inclusion are a priority at Broward College
Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.

For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.

Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at nanders1@broward.edu.

Disclaimer

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.