Director, Marketing

Santa Fe College

Gainesville, FL

ID: 7151172
Posted: May 30, 2023
Application Deadline: Open Until Filled

Job Description

The Director of Marketing plans and implements marketing and brand-management strategies to raise visibility and advance the College in achievement of its goals. This position works collaboratively with many departments on campus and will provide leadership and strategy to attract prospective students and parents to promote the college in regional and national media.

Responsibilities and Duties

Leads and inspires a highly talented and creative marketing team.
Provides support to the department leadership in establishing creative vision and a unified communication and marketing strategic plan that will intensify public relations efforts in delivering a cohesive and successful Santa Fe College message.
Provides oversight for daily project management and execution of the marketing plan.
Provides stewardship of the Santa Fe College brand, and maintains the online brand guide, so that the SF brand identity is consistent and clear in college-wide marketing and advertising products.
Provides the marketing tools that will help shape public perception of Santa Fe College causing a direct impact on student recruitment, community opinion, legislative support, and fundraising success.
Assists with promotion of special events and activities sponsored by the College.
Ensures that marketing messages and graphic elements used in external advertising and communications are consistent with the college’s mission and identity.
Works collaboratively with the Web Manager in developing the design for a website that will improve internal and external customer access to web resources while conforming to federally mandated accessibility requirements.
Facilitates contracts with print and electronic media and/or agencies to create and disseminate advertising materials in support of general enrollment and college programs.
Assists in administering the annual budget for the department; analyzes and reviews budgetary and financial data for advertising and marketing campaigns; controls and authorizes marketing expenditures in accordance with established resources and limitations in support of the College’s strategic goals.
Analyzes statistical reports in support of advertising and marketing campaigns; prepares monthly reports that provide a snapshot of information about the success of each campaign.

Reports to: Assistant Vice President, Marketing and Communications

Required: A Bachelor’s degree in journalism, marketing, communications, public relations or closely related field with a minimum of two years of related experience is required. Supervisor experience is required.
Additional Requirements: A criminal background check will be conducted.

Knowledge, Skills and Abilities
Analytical Aptitude & Problem Solving - able to analyze information, problems, situations, practices and/or procedures, collect and interpret data, reason logically, establish facts, identify and define existing and potential issues, recognize the interrelationships among elements, draw valid conclusions, develop recommendations, as well as alternative courses of action, select appropriate course, follow up, and evaluate.
Multi-task - Ability to expeditiously organize, coordinate, manage, prioritize, and perform multiple tasks simultaneously to swiftly assess a situation, determine a logical course of action, and apply the appropriate response.
Relationship Management – able to personally provide high level of interactive service to others, building relationships and addressing identified needs.
Organization & Time Management – able to plan, schedule, and organize tasks related to the job to achieve goals within or ahead of established time frames.
Leadership – has demonstrated success as an entrepreneurial, high energy, driven, hands-on leader. Possess expertise in selecting, training, developing, coaching, mentoring, and retaining a highly motivated workforce.
Ethics – able to demonstrate integrity, professionalism, civility, and a high degree of ethics in all job-related actions.
Communication – able to effectively communicate in a professional, diplomatic, empathetic, and tactful manner using preferred method and level as applicable to the job.
Independent work - able to work independently with limited supervision and able to self-motivate.
Systems & Software - proficient level of knowledge of Microsoft Office and/or relevant position software programs.
Ability to use computer keyboard, work order maintenance system, internet, and email.
Team Orientation & Interpersonal – highly motivated team player with ability to develop and maintain collaborative relationships with all levels within and external to the organization.

Application Process: All applicants must submit a completed online SF Employment Application, a letter of intent, an up-to-date resume/curriculum vitae, as well as academic transcripts to be considered for this position. Unofficial transcripts are only accepted for review purposes, official transcripts sent from your educational institution are required prior to any offer of employment being made.