Communications & Marketing Specialist II
ID: 7200391 (Ref.No. R103030)
Posted: December 9, 2023
Time Type:Full time
Job Req ID:R103030
Minimum Requirements:Bachelor's degree in related field and three years of related experience. An equivalent combination of education and/or experience may be substituted for the requirements noted. Grade 5 Salary Range Min $47,476.00 Mid $57,400 Max $68,900
The Student Success Center (SSC) seeks a Communications & Marketing Specialist II who will a manage strategic student success communications in support of the University’s goals of increasing student retention and graduation. University of Louisville’s SSC delivers programming to help undergraduate students successfully transition into and through UofL, offers student success coaching that proactively helps students navigate any roadblock they encounter on their path to graduation, advises exploratory and transition students, and coordinates first-generation student services.
Consulting with offices across the Division of Strategic Enrollment Management and Student Success (SEMSS) and with other key campus partners, the Coordinator will work to align and streamline communications in order to improve student awareness and understanding, maximize student action around critical tasks, encourage student agency, and increase sense of belonging. This individual will create, maintain, and implement content for print media, social media, text bot, webpages, presentations, and other channels for varied audiences including students, faculty/staff, families, alumni, and donors. In support of the SSC, the Communications & Marketing Specialist II also instructs the GEN-100 first-year experience course and assists with SSC programming and initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and supervise internal and external marketing and communications strategies for the SSC, including goals, campaign strategies, implementation plans, and evaluating emerging communications channels.
Ensure communications engage the target audience, maximize the benefits of available channels, and support the high-level goals of the SSC and SEMSS division. Collaborate with with UofL’s Office of Communications and Marketing (OCM) and other partners to ensure adherence to brand standards.
Define overall goals and metrics for evaluating success of marketing and communications initiatives to support SSC and SEMSS goals.
Monitor analytics for strategy ROIs to evaluate student engagement and campaign effectiveness and write corresponding reports.
Create, maintain, and own a collaborative communications calendar for student-facing communications related to student success and enrollment management to ensure maximization of available communications channels and messaging.
Coordinate with SEMSS offices and other campus partners to increase efficacy of communication campaigns and align tone.
Develop copy and creative content for student-facing campaigns and support the SSC and SEMSS offices as requested in doing the same for their student-facing campaigns.
Manage SSC websites, social media accounts, and other communication tools accordingly to keep all platforms updated and ensure timely distribution of messages.
Support updates to curricula and lead content updates for initiatives such as modules, planner, and student programs by proposing and making identified changes within the content delivery or program management technologies, as applicable.
Instruct Gen 100: SSC First Year Experience, the freshman seminar course for exploratory students.
Assist with SSC programs and initiatives, including events, presentations, and targeted outreach efforts from the SSC.
Serve on various campus committees as requested or appointed to represent SSC.
Pursue professional development opportunities focused on communication and marketing strategies as well as on improving student success to enhance knowledge and expand effectiveness in this role.
The preferred candidate will have experience in strategic communications, project management, editing and copywriting, social media management, web development, and platform analytics.
Expertise in oral, written, and interpersonal skills including content/brand management.
Demonstrated commitment to diversity, equity, and inclusion.
Ability to produce creative, audience-appropriate marketing and communications products.
Capacity to plan, manage, and execute multiple projects at once.
Conduct program assessment, communication analytics, and make data-informed improvements.
Ability to create developmentally appropriate communications and course content to facilitate student learning.
Ability to build rapport and sustain relationships with students, colleagues, and other constituents.
Maintains attention to detail, with excellent oral and written communication skills.
Comfortable working with diverse student populations, including but not limited to first-generation students, low-income students, and underrepresented students.
Ability to work independently and in a collaborative, team-oriented environment.
Compensation will be commensurate to candidate experience.
Equal Employment Opportunity
The University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team at email@example.com or 502.852.6258.
Assistance and Accommodations
Computers are available for application submission at the Human Resources Department located at 215 Central Avenue, Ste 205 - Louisville, Kentucky 40208.
If you require assistance or accommodation with our online application process, please contact us by email at firstname.lastname@example.org or by phone 502-852-6258.
Equal Employment Opportunity The University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team at [email protected] or 502.852.6258. Assistance and Accommodations Computers are available for application submission at the Human Resources Department located at 215 Central Avenue, Ste 205 - Louisville, Kentucky 40208. If you require assistance or accommodation with our online application process, please contact us by email at [email protected] or by phone 502-852-6258. About the University of Louisville In 2023, the University of Louisville celebrates its quasquibicentennial, the 225th anniversary of the 1798 beginnings of higher education in Louisville. One of the nation’s first city-owned, public universities, UofL today is a vital ecosystem that creates thriving futures for students, our community and society. As one of only 79 universities in the United States to earn recognition by the Carnegie Foundation as both a Research 1 and a Community Engaged university, we impact lives in areas of student success and research and innovation, while our dynamic connection with our local and global communities provides unparalleled opportunities for students and citizens both. The university serves as an engine that powers Metro Louisville and the commonwealth and as a classroom for UofL’s more than 23,000 students, who benefit from partnerships with top employers and a wide range of community service opportunities. To learn more, visit louisville.edu. The University of Louisville is a public university in Louisville, Kentucky. It is a member of the Kentucky state university system.