Media/Business Development Data Analyst

University of Nebraska-Lincoln

Lincoln, NE

ID: 7219476
Posted: February 20, 2024
Application Deadline: Open Until Filled

Job Description

Description of Work
Are you someone who is driven by their curiosity? Do you find yourself often turning to and working with data to answer your questions? Are you interested in a role supporting media/marketing professionals to meet their ambitious goals of crafting stories, engaging audiences, and creating impact? If so, come join our dynamic team!

Nebraska Public Media, Nebraska’s PBS & NPR Station, is on the lookout for a Media/Business Development Data Analyst to assist in conducting research and analysis by standardizing and automating the collection, extraction, transformation, and storage of media/marketing data. Employ industry standard data management and warehousing processes and procedures to ensure high quality data for analysis. Findings from this data are used to guide business decisions for internal staff, as well as reports for state and federal organizations. Assist in data analysis and report generation.

The University of Nebraska-Lincoln seeks to attract and retain a high performing and diverse workforce in which employees’ differences are respected and valued to better meet the varying needs of the diverse populations we serve. The university fosters a diverse and inclusive work environment that promotes collaboration so that all individuals are able to participate and contribute to their full potential. As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See
Minimum Required Qualifications
Associate’s degree in media/marketing research, computer science, statistics, mathematics, or related field plus one (1) year of professional or educational experience in market/media research, statistical analysis, interpretation of data, and/or mathematics; equivalent education/experience considered. Experience analyzing and summarizing market research projects. Knowledge of and experience using statistical programming languages and data analytics software. Strong data and organizational skills. Knowledge of statistical theory and mathematics. Ability to interpret marketing study research results and to effectively present the conclusions. Knowledge of quantitative and qualitative research tools.
Preferred Qualifications
Ideal candidate will have a Bachelor’s degree in media/marketing research, computer science, statistics, mathematics, or related field and two (2) years of experience in media/marketing research, statistical analysis, interpretation of data, mathematics; equivalent education/experience considered. Experience using data analytics software (e.g., Tableau and SPSS) and/or statistical programming languages (e.g., R, Python, and/or SAS) to generate insights. Knowledge of media and media ratings packages.