Marketing Customer Relationship Management (CRM) Administrator

Broward College

Willis Holcombe Center, FL

ID: 7220141 (Ref.No. REQ-000041809)
Posted: February 21, 2024

Job Description

Job Profile Summary

Under general direction, this position manages the marketing segment of Broward College’s CRM by building, implementing, and maintaining automated recruitment campaigns for prospective students in Salesforce Marketing Cloud Account Engagement (formerly Pardot). This position provides strategic guidance including tactics that will drive maximum return on investment and shares CRM best practices across the College. Specifically, this administrator drives enrollment campaigns that optimize conversions from marketing leads – prospects to applicants. The administrator will build and maintain CRM campaign tools, including email templates, engagement studio drip campaigns, automation rules, prospect scoring, information capture forms, and integrations with Google analytics and Google AdWords, and full lifecycle lead dashboards and reporting. The administrator works collaboratively with all departments at the College to support continuous improvements and effective use of the CRM platform.


Minimum Education:

  • Bachelor’s degree in IT, Marketing, or related discipline.
  • An equivalent combination of experience and education may be considered.

Minimum Experience/Training:

  • Six years of relevant experience:
  • Experience in direct and digital marketing, ideally in higher education.
  • Experience implementing and maintaining a CRM, ideally in higher education.
  • Experience using Salesforce, Salesforce Marketing Cloud Account Engagement (formerly Pardot).
  • Experience in an end-user support role.

Essential Functions:

  • Daily - 30%: Manages and implements CRM marketing campaigns to encourage application conversions from marketing leads. Oversees design and delivery of communications with prospects through Engagement Studio : develop campaigns, write/edit copy, create assets, test, deploy, measure, and optimize.
  • Daily - 20%: Responsible for managing marketing personas and marketing-specific journey, aligning to existing student lifecycle. Analyzes touch points with the College while maximizing prospect student outreach opportunities. Assesses, maps, streamlines, and maintains the college’s marketing-facing business processes.
  • Other - 20% Builds relationships with the stakeholders to align and establish a common vision and strategy. Ensures the CRM solution meets college and departmental business objectives. Builds custom reports and dashboards. Prioritizes business goals to align with organizational targets.
  • Other - 15%: Collaborates with cross-functional teams to build and implement holistic, automated integrated multi-channel campaigns to reach prospective students, in coordination with marketing enrollment strategy. Runs and optimizes multi-channel campaigns (email, SMS, web). Interface with cross-functional teams, including IT, Student Services, and Academic units.
  • Other - 10%: Using best practices to maintain data integrity, oversees the college’s marketing database: list development and management, segmentation, acquisition/import, data cleansing/dedups, content and contact strategy, lead management.
  • Other - 5%: Performs related duties as assigned.

Knowledge, Skills and Abilities:

  • Ability to drive a proactive automated campaign strategy to ensure the success of a multi-phase implementation while adapting to changing needs at the College
  • Ability to interact and effectively communicate with colleagues and peers with varying technical skills
  • Strong analytical, project management, data management, and support skills
  • Effective time management, organization, and leadership skills
  • Ability to create workflows to automate routine CRM-based tasks and streamline business operations
  • Ability to be process-oriented and detail-oriented
  • Requires application of professional theories to conduct analytical/problem-solving and technical skills
  • Requires knowledge of multiple technology environments, programs, languages, etc. HTML/CSS a plus
  • Ability to manage own work and set priorities, schedule work activities, allocate resources and provide appropriate feedback


Supervision & Results Orientation

Works collaboratively with peers and management

Innovation & Creativity

Contributes to the planning and implementation of creative ideas to move the organization, processes, and systems forward

Models inclusive excellence through specific actions that support the College’s mission in the recruitment, hiring, and retention of talented and diverse faculty and staff

Continuous Improvement & Quality Service Orientation

Demonstrates awareness for potential or actual problem areas of the work unit, works closely with peers and management to implement successful solutions. Fosters an environment of respect, dignity, and compassion that affirms and empowers all of its members (students, faculty, staff, outside organizations, others you provide service to) while striving for the highest ethical standards and social responsibility

Resource Management & Technology

Organizes and manages resources to bring about the successful completion of specific project goals and objectives. Ensures the effective use of college resources during project implementation

Job Title

Marketing Customer Relationship Management (CRM) Administrator


Position Number



Job Status

Full time Temporary






Willis Holcombe Center


Pay Grade




$72,431 - $86,012 Salary commensurate with education and experience


Work Shift


Work Schedule



Hours Per Week



Posting End Date

Open Until Filled



To be considered for this position, a completed online employment application along with a resume is required.


Designated Essential Personnel



FLSA Status



Position Classification

Professional Technical Staff (PTS)


Special Instructions to Applicant:

For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.

Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.

**Please note that multiple documents can be uploaded in the “Resume/CV/Transcript/License/Certification” section of the application**

Please refer to link with the instructions on how to submit an application with multiple documents. 

Employment is contingent upon successful completion of the required background screening process.

Broward College uses E-Verify to check employee eligibility to work in the United States.  You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.


Diversity and Inclusion are a priority at Broward College
Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.

For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.

Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at


The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.