Assistant Vice President, Brand Communications

Job ID: 270597
Location: Augusta University
Full/Part Time: Full Time
Regular/Temporary:

*



Job Summary

The Assistant Vice President, Brand Communications is responsible for leading the implementation of a comprehensive internal and external communications, public relations strategy to support AUs mission, strategic goals and objectives. The AVP position is a strategic role, responsible for developing and executing communications, public relations programs, campaigns that enhance the international, national, regional and local reputation of Augusta University in education, research and community engagement. The position requires a team builder who can balance hands-on duties in editorial oversight and high-level writing with team leadership, developing and implementing communications strategies that drive awareness, engagement and support among Augusta University audiences through multi-faceted written, visual, and social media content using a variety of communications that match audience preferences across digital, social, video, consumer, and trade media platforms. The position is responsible for brand communications strategic planning, leading a team of writers, media relations professionals and social media staff in a collaborative process of content development and distribution that engages and inspires current and prospective students, faculty, staff; corporate, community & government partners; alumni and donors; and peer institutions. The position also is responsible for developing relationships with local, regional, national and international news media; securing media placements, monitoring the media and measuring outcomes; coordinating content activities with decentralized college and administrative unit communicators; crisis communications and issues management; and managing partnership reputation issues.

Responsibilities

25%
Leads the implementation of a comprehensive internal and external communications and public relations strategy to advance Augusta University's mission, strategic goals and objectives. Develops and executes communications and public relations programs and campaigns that enhance the international, national, regional and local reputation of Augusta University in education, research and community engagement.

25%
Leads brand communications strategic planning and a team of writers, media relations professionals and social media staff in a collaborative process of content development and distribution that engages and inspires current and prospective students, faculty and staff; corporate, community and government partners; alumni and donors; and peer institutions.

25%
Balances hands-on duties in editorial oversight and high-level writing with team leadership and developing and implementing communications strategies that drive awareness, engagement and support among Augusta University audiences through multi-faceted written, visual and social media content using a variety of communications that match audience preferences across digital, social, video and consumer and trade media platforms.

15%
Develops relationships with local, regional, national and international news media; secures media placements, monitoring the media and measuring outcomes; coordinates content activities with decentralized college and administrative unit communicators; provides crisis communications and issues management; and manages partnership reputation issues.

10%
Collaborates and works closely with the Marketing and Creative Services, Multimedia, Digital and Interactive Effectiveness, and Budget and Operations Support teams to resource, develop and support metrics-driven comprehensive communications plans that target key audiences.

Required Qualifications

Bachelor's degree required with minimum of 10 years of related work experience, including 5 years of managerial experience.

Preferred Qualifications

Master's degree with communications leadership experience at a university or academic medical center preferred.

Demonstrated ability to supervise professional staff responsible for producing written and visual content across digital, social and traditional media platforms.
Experience planning, developing, directing, implementing and evaluating strategic brand communications plans .

An unwavering commitment to making Augusta University a diverse and inclusive community .

A record of personal and professional integrity with a leadership style that promotes creativity, teamwork and strategic thinking.

- Demonstrated ability to supervise professional staff responsible for producing written and visual content across digital, social and traditional media platforms.
- Experience planning, developing, directing, implementing and evaluating strategic brand communications plans.
- A record of personal and professional integrity with a leadership style that promotes creativity, teamwork and strategic thinking.
- Excellent organizational, communication and interpersonal skills.
- Ability to meet tight deadlines and work on multiple projects simultaneously, while managing competing priorities.
- Contributes to budget process for functional area

Shift/Salary/Benefits

Salary to be commensurate with qualifications of the selected candidate within the established range (generally minimum-midpoint) of the position.

Recruitment Period: Until Filled

Augusta University offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees.

Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays.

Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program. Consider applying with us today!

About Us

Augusta University is Georgia's innovation center for education and health care, training the next generation of innovators, leaders, and healthcare providers in classrooms and clinics on four campuses in Augusta and locations across the state. More than10,500 students choose Augusta for educational opportunities at the center of Georgia's cybersecurity hub and experiential learning that blends arts and application, humanities, and the health sciences. Augusta is home to Georgia's only public academic health center, where groundbreaking research is creating a healthier, more prosperous Georgia, and world-class clinicians are bringing the medicine of tomorrow to patient care today.

Our mission and values make Augusta University an institution like no other. We are part of the University System of Georgia.

Location

Augusta University

Our Health Sciences Campus:

1120 15th Street, Augusta, GA 30912

Conditions of Employment

All selected candidates are required to successfully pass a Background Check review prior to starting with Augusta University.

If applicable for the specific position based on the duties: the candidate will also need to have a credit check completed for Positions of Trust and or approved departmental Purchase Card usage.

Motor vehicle reports are required for positions that are required to drive an Augusta University vehicle.

For Faculty Hires: Final candidates will be required to provide proof of completed academic degree(s) as well as post-secondary coursework in the form of original transcript(s). Those candidates trained by a foreign institution will also be required to provide an educational/credential evaluation.

All employees are responsible for ensuring the confidentiality, availability, and integrity of sensitive [patient, student, employee, financial, business, etc.] information by exercising sound judgment and adhering to cybersecurity and privacy policies during their employment and beyond.

Equal Employment Opportunity
Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.

How To Apply

Consider applying with us today!

https://www.augusta.edu/hr/jobs/

Select University Faculty & Staff > External Applicants if you are a candidate from outside the university

Select University Faculty & Staff > Internal Applicants if you are a current university employee



If you need further assistance, please contact us at 706-721-9365


To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=12000&JobOpeningId=270597&PostingSeq=1

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