Position Summary

Support the achievement of enrollment goals within the enrollment communications function and related strategic enrollment management initiatives, with a focus on graduate enrollment.

Principal Duties & Responsibilities

Execute a strategic enrollment communications strategy to recruit and yield new graduate students, driving conversions through all stages of the recruitment funnel, from prospect to enrollment.
Assess the effectiveness of enrollment communications strategies and adjust initiatives accordingly.
Execute a comprehensive email marketing strategy for prospects, inquiries, admitted students, and other constituents, such as partner organizations, professional associations, and undergraduate students.
Utilize Slate CRM to build, execute, and track communication plans
Create content for enrollment communications and marketing
Develop a strong understanding of the graduate recruitment function
Work collaboratively with various teams within the MARCOMM division in the completion of projects.
Assess and contribute to the improvement of web content.
Develop content and messaging for external sites with vendors and independent sites.
Collaborate with Graduate Admissions to create and enhance visit opportunities for prospective graduate students.
Support other initiatives and functions within the SEM function.
Other duties as assigned.
Knowledge, Skills, Abilities, & Other Attributes

Bachelor's degree required.
Two to three years of communications experience is required. Experience in higher education/enrollment marketing is desirable.
Excellent writing skills, editing skills, and attention to detail are essential. Ability to write for a variety of objectives, platforms, and audiences.
Experience utilizing a CRM database is desirable, or the ability to learn quickly as a self-starter.
Ability to multi-task and utilize organizational skills to prioritize competing tasks, projects, and initiatives.
A writing sample will be required.
Unusual Working Conditions

Some evening and weekend hours may be required to meet deadlines. Travel may be required for professional development opportunities.

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.