Job Summary
We are seeking a detail-oriented and proactive Salesforce/Pardot Administrator to join our team. This role will be approximately 70% Pardot (Moving to Marketing Cloud Growth) and 30% Salesforce administration and will support the configuration, maintenance, and improvement of our Pardot (Marketing Cloud Account Engagement). The ideal candidate will have strong technical skills and a passion for optimizing marketing and education processes through automation and data integrity.

We are currently migrating to a new Salesforce org utilizing Education Cloud and within 1-2 years plan to move to Marketing Cloud Growth. This role would lead that migration in tandem with the Associate Director of Software Solutions.
Responsibilities
Key Responsibilities:

Administer and maintain Salesforce and Pardot environments, ensuring data accuracy, platform stability, and user support.
Create and manage automation including Engagement Studio programs, dynamic lists, segmentation rules, and completion actions in Pardot.
Design and implement Salesforce workflows, validation rules, and custom objects/fields to support business needs.
Develop reports and dashboards for sales and marketing performance tracking.
Manage user accounts, permissions, and roles in Pardot.
Troubleshoot and resolve platform issues, specifically issues with the connection between Salesforce and Pardot.
Collaborate with departments and users to plan and execute email campaigns, lead nurturing flows, and lead scoring models.
Understanding of basic design and typographic principles (formatting, and UI)
Ensure compliance with data privacy laws (e.g., GDPR, CAN-SPAM) in all marketing automation efforts.
Provide training and documentation for users across teams.
Ability to diagram in Lucid chart and translate business requirements to documentation
Strong understanding of merge-fields and understanding of how code/scripts can be leveraged to improve automations

Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required
Nearly Continuously: Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead.
Minimum Qualifications
Requires a bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience) with at least 2 years of experience in the field or in a related area.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
2+ years of hands-on experience with Salesforce and Pardot (Marketing Cloud Account Engagement and Marketing Cloud).
Priority given to candidates with Salesforce Administrator and/or Pardot Specialist certification(s).
Experience with scripting and basic HTML/CSS for email templates is a plus.
Analytical mindset with a focus on data quality and insights.
Excellent communication skills and the ability to work cross-functionally.