POSITION RESPONSIBILITIES:

Greater Minnesota Alumni Engagement (60%)
Lead UMAA’s regional engagement strategy, fostering long-term alumni loyalty and advocacy across Greater Minnesota.
Serve as the primary UMAA liaison to all system campuses, working to align alumni engagement efforts across the University.
Expand the University’s and the UMAA’s statewide impact by aligning regional interests of alumni with University priorities in the region.
Collaborate with University partners (e.g., Extension offices, research outposts) and external partners (e.g. community organizations) to engage alumni volunteers.
Increase alumni participation in UMAA and University initiatives through targeted outreach, events, and volunteer activation.
Support UMAA leadership in cultivating relationships with alumni leaders across the state.
Mobilize Greater Minnesota alumni to support University legislative priorities and advocacy initiatives.
Participate in staff/team meetings, quarterly and annual planning, and reporting
Represent the UMAA on University committees as assigned
Staff UMAA events as assigned, including events on evenings and weekends
Engage in ongoing professional development to enhance skills, knowledge, and effectiveness in alumni engagement work
Greater Minnesota Brand Visibility (20%)
Champion the University’s presence in Greater Minnesota by elevating alumni, student and faculty stories across local and regional media.
Develop and deploy communications that reinforce the University’s value to the state, including multimedia storytelling, letters to the editor, and digital campaigns.
Serve as a strategic connector between UMAA, University communicators, and media outlets to highlight alumni impact and University achievements.
Alumni-supported enrollment growth (20%)
Partner with the admissions offices on all campuses to build awareness of the unique educational opportunities at each campus to all system alumni
Coordinate system alumni engagement to support campus-based enrollment initiatives


This position reports to the Vice President of Alumni Communications.

The University of Minnesota Alumni Association offers flexible working options with a “go where the work is'' philosophy. Location is flexible but must be in Minnesota.


Qualifications
REQUIRED QUALIFICATIONS

● Bachelor's (BA/BS) degree and at least four (4) years of experience
● Experience working with volunteers, donors, external partners, or engagement-focused initiatives
● Experience coordinating events, managing communications, or implementing engagement programs
● Familiarity with email marketing, social media engagement, and digital communication strategies.
● Strong written and verbal communication skills, including copywriting, editing, and storytelling across multiple platforms.
● Creative problem-solver with the ability to think strategically and develop engagement initiatives.
● Ability to manage multiple projects, meet deadlines, and prioritize tasks effectively
● Strong interpersonal skills and the ability to collaborate with diverse stakeholders
● Strong attention to detail and ability to manage complex projects with multiple stakeholders
● Ability to work outside regular office hours when required

PREFERRED QUALIFICATIONS

● At least two years of professional experience in alumni relations, event planning, fundraising, volunteer management, constituent engagement, or a related field
● Experience crafting written content for a variety of media, including email newsletters, social media and letters to the editor
● Familiarity with higher education settings, particularly in alumni engagement or advancement
● Experience using project management tools to track progress and deadlines


About the Department
The University of Minnesota Alumni Association fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other. The Association advocates for the University and its alumni with a credible, independent, and collaborative voice. The University of Minnesota Alumni Association currently has a flexible working environment that allows for in-person and remote work.