Job Summary
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about Ross HERE.

This role is hybrid with on-site expectations in Ann Arbor, MI 3 days per week. Domestic and international travel is required. You may work on-call hours. You will work during early mornings, nights, or weekends. For a full job description, see link here. For questions about this role, email [email protected].

What You'll Do
Under the management of the Associate Director, the Marketing and Communications Manager leads the development of the Erb Institute's marketing and communications plans,
with a focus on social media, newsletter campaigns, and public relations. This position is a part-time role with 50% effort.

Marketing Plans and Programs: Develop and implement strategic goal-based and data-driven marketing plans and advertising strategies for all Erb Institute programs,
including Graduate and Undergraduate programs, Executive Education programs, alumni engagement, fundraising (development), and faculty research.

Communications and Public Relations: Develop public relations opportunities for the Erb Institute and its faculty.

Why Work at Michigan?
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your
family and plan for a secure future. Benefits include:

Generous time off (Vacation, Holidays, Season Days)
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Flexible Work Program
Ross Onsite Fitness Center
Responsibilities*
Digital Content and Website Management

Write and edit clear, engaging content for the Erb Institute website to appeal to prospective students, alumni, donors, faculty, partners, and researchers.
Update the website with news, events, features, and other content. Collaborate on SEO strategy to improve visibility and search rankings.
Social Media Management

Manage daily operations of the Erb Institute's social media platforms (LinkedIn, Instagram, Facebook, and BlueSky), including content creation, scheduling, monitoring, and analytics.
Develop campaigns to grow engagement and reach, tailored to platform and
audience.
Track social media trends and best practices and apply them to Erb's strategy.
Email and Newsletter Communications

Design, write, and distribute audience-specific newsletters to key stakeholder groups, including students, alumni, partners, and internal audiences.
Monitor analytics and adjust strategy for reach and engagement.
Content Creation and Strategy

Collaborate with the Associate Director on editorial planning and brand storytelling.
Maintain a content calendar across platforms and communications channels.
Create new content ideas (written, visual, and multimedia) to spotlight student stories, alumni updates, research impact, and events.
Support photography, video, and graphic design needs for campaigns and events (in partnership with freelancers or internal resources).
Event Promotion and Support

Create and distribute marketing materials for events and programs, including digital ads, email campaigns, and social content.
Ensure event communications are aligned with the Institute's brand voice and goals.
Support on-site social media coverage, and follow-up storytelling.
Project and Brand Management

Ensure all marketing materials reflect the Erb Institute's brand voice, values, and visual identity.
Coordinate with freelance designers, photographers, and writers when needed.
Track project deadlines and consistency.
Analytics and Reporting

Monitor website, email, and social media analytics to assess performance.
Create regular reports to share key insights and inform strategic improvements.
Required Qualifications*
Bachelor's degree with 3+ years of professional experience in marketing, communications, digital media, or a related field or equivalent combination of
education and experience.
Demonstrated experience managing social media platforms, writing and editing for digital audiences, and coordinating marketing content and campaigns across
multiple channels.
Proficiency with digital marketing tools and platforms, such as content management systems (e.g., WordPress or Drupal), social media management tools (e.g., Hootsuite, Sprout Social), email marketing platforms (e.g., Mailchimp), and basic graphic design software (e.g., Canva, Adobe Creative Suite).
Familiarity with web analytics and social media metrics, and to inform strategy.
Knowledge of brand management, editorial calendars, and marketing best practices.
Experience with sustainability, higher education, or business-related communications.
Work Authorization: Must be legally authorized to work in the United States. Visa sponsorship is not available for this position.