About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The Director of Communications, Marketing and Alumni Relations leads strategic efforts to enhance the organization’s visibility, strengthen its brand, and build meaningful relationships with alumni and external stakeholders. This position develops and implements comprehensive marketing and communications plans, oversees digital and print media, and manages alumni engagement initiatives to support institutional priorities.
Job Related Minimum Required Education and Experience
Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
N/A
Preferred Qualifications
Required Bachelor’s degree and 5 or more years of experience, which may be substituted by an equivalent combination of certification, training, education and/or experience.
Knowledge/Skills/Abilities
Required demonstrated knowledge of computer applications, editorial skills, marketing experience, creating fund raising materials and report writing. Ability to work professionally with a variety of personalities at all levels of the campus structure.
Job Duties
Job Duty
Communications & Marketing
Develop and execute strategic marketing and communication plans that align with organizational goals.
Serves as webmaster for the campus (including athletics). Maintains accuracy, appearance, and content of websites in accordance with USC standards.
Oversee the creation and distribution of digital and print collateral for the Salkehatchie campus and athletics, including newsletters, brochures, social media content, press releases, website updates, and campus signage.
Manage brand identity to ensure consistency across all platforms and departments.
Collaborate with leadership, faculty/staff, and partners to promote events, programs, and initiatives.
Serve as the primary media contact; cultivate relationships with local and regional media outlets.
Essential Function Yes
Percentage of Time 60
Job Duty
Alumni Relations
Design and implement programs to engage alumni and strengthen lifelong relationships with the organization.
Maintain and grow the alumni database; develop targeted communications and outreach strategies.
Plan and execute alumni events.
Collaborate with the dean’s office to encourage alumni participation in giving and volunteer activities.
Highlight alumni achievements through newsletters, social media, and promotional materials.
Essential Function Yes
Percentage of Time 30
Job Duty
Administrative & Strategic Support
Manage budgets related to marketing, communications, and alumni initiatives.
Supervise student workers, interns, or support staff as needed.
Provide regular reports on engagement, marketing outcomes, and media coverage to leadership.
Stay current on trends and best practices in communications, marketing, and alumni relations.
Collaborate with appropriate staff to plan, organize, and generate participation in community engagement events (i.e. parades, festivals, etc.)
Other duties as assigned.