Job Description
The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Associate Director of Marketing Cloud at the University of Tennessee, Knoxville. Supporting the Division of Advancement’s email marketing strategy and execution, the Associate Director of Marketing Cloud provides technical leadership, platform expertise, and strategic direction for Salesforce Marketing Cloud. Reporting to the Senior Director of Direct Marketing, this role leads the technical implementation, optimization, quality assurance, and deliverability of email communications within UTK’s Marketing Cloud Business Unit, while ensuring alignment with enterprise standards and requirements.

Serving as a platform subject matter expert, the Associate Director of Marketing Cloud provides strategic guidance and technical support to email builders and UTK Advancement partners on email development, audience segmentation, personalization, journeys, automations, testing, and deployment. This position leads efforts that monitor UTK sender reputation, optimizes email performance and deliverability, maintains platform processes and documentation, and identifies opportunities to improve operational efficiency.

The role works closely with UTFI’s Digital Strategy and Innovation (DSI) and Business Intelligence teams on platform integrations, data, and technical dependencies. The position also partners with the division of Advancement’s Marketing and Communications team, division partners, and college and unit partners coordinating the execution of Advancement email communications across the UT Knoxville campus.

Responsibilities
Job responsibilities include, but are not limited to:

Marketing Cloud Operations & Oversight: Oversees the daily operation and strategic use of the UT Knoxville Salesforce Marketing Cloud Business Unit, ensuring a scalable, organized, secure, and compliant environment aligned with enterprise standards.
Deliverability & Quality Assurance: Leads email deliverability, testing, troubleshooting, and operational standards for UTK’s Marketing Cloud Business Unit while monitoring IP reputation, list hygiene, and compliance to support strong sender reputation and effective email performance.
Journey & Personalization Strategy: Leads the design, development, implementation, and optimization of complex customer journeys and automated campaigns using Journey Builder, Automation Studio, dynamic content, AMPscript, and other Marketing Cloud capabilities to create personalized constituent experiences.
Campaign & Process Management: Establishes and manages processes for email intake, planning, calendaring, development, testing, deployment, and distribution, ensuring consistency and efficiency across distributed email operations.
Cross-Functional Partnership & Training: Serves as a strategic Marketing Cloud partner to Advancement, Communications, DSI, Business Intelligence, and IT teams, translating audience and campaign strategies into effective Marketing Cloud solutions and providing guidance, training, and knowledge sharing.
Systems Optimization & Continuous Improvement: Develops and advances the UT Knoxville Marketing Cloud utilization roadmap, identifying opportunities to expand platform capabilities, improve adoption, enhance operational efficiency, and optimize constituent engagement.
Analytics & Testing: Leads analysis of email and journey performance, including engagement, conversion, deliverability, sender reputation, and subscriber trends; develops testing strategies and translates data into actionable recommendations for campaign and communications improvement.
Documentation & Management: Develops and maintains standard operating procedures for UTK’s Marketing Cloud Business Unit, process documentation, platform configurations, and naming conventions while serving as a subject matter expert on Salesforce Marketing Cloud capabilities, releases, and industry best practices.
Qualifications
Required Education and Experience

The candidate who fills the Associate Director, Marketing Cloud position is required to have:



Bachelor's degree in communication, PR, business, marketing, computer science, IT, or related fields.

Minimum of 4 years of experience in higher education or nonprofit advancement, including experience in fundraising, alumni engagement, donor communications, constituent relations, or a related area.

Experience building communications and creating content within a robust marketing platform, with knowledge of digital communications, digital strategy, or related fields.



A valid driver’s license with an acceptable driving record is required due to travel responsibilities of the position. UTFI reserves the right to consider all appropriate circumstances. In general, any significant driving offense less than 12 months old will eliminate the application from consideration for the position.