Posting Summary
The Digital Experience and Content Strategist leads the planning, development, implementation, and measurement of enterprise digital communications strategies across UVM building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being for developing and implementing communications strategies, editorial approaches, content governance practices, and digital publishing standards that advance institutional goals. As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role collaborates with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO/AIO, accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university’s digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a university-wide communications consultant and subject matter expert on digital communications strategy, audience engagement, content governance, editorial standards, and communications effectiveness, advising communicators and stakeholders on messaging, audience needs, digital publishing, brand standards, and integrated communications approaches that not only strengthen UVM’s brand but also support audience needs.
Minimum Qualifications (or equivalent combination of education and experience)
• Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or a related field — or equivalent combination of education and experience
• 5+ years of professional experience in strategic communications, marketing communications, digital communications, content strategy, or related communications disciplines
• Demonstrated experience managing content within a content management system (CMS) at scale
• Working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA/Section 508 compliance)
• Experience collaborating with designers and creative professionals to support communications objectives and brand strategy
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience with SEO/AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non-expert content contributors
• Demonstrated success leading complex communications projects involving multiple departments, stakeholder groups, and institutional priorities
• Demonstrated ability to advise stakeholders, influence communications approaches, and provide training, coaching, and consultation
Desirable Qualifications
• Master’s degree in a relevant field
• Experience working with and promoting content governance frameworks — content models, editorial workflows, lifecycle/retirement policies
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi owner websites
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically
Anticipated Pay Range $70,000 - $85,000
Other Information
Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position