Work Tasks
Using independent judgment and discretion, contributes outstanding leadership, and direction to marketing strategy and execution by the Office of Communication and Public Relations.
Acts as primary liaison between the Office of Communications and Public Relations and University Admission Department to provide creative services.
Provides direction and direct oversight to marketing initiatives, especially those directed at prospective students.
Acts as a liaison with external marketing partners. Foster strong internal camaraderie and facilitate necessary administrative approvals.
As a member of the leadership team, establishes and implements communications, marketing and public relations goals, plans, programs and services.
Evaluates, plans, creates, implements, maintains and enforces the University brand strategy.
Evaluates, plans, creates, implements and directs a comprehensive University marketing plan that furthers the business objectives of the organization and advances the brand strategy.
Provides creative leadership to members of the University community to ensure their communications, marketing, and public relations objectives align with organizational goals.
Hires, trains and evaluates performance for appropriate administrative, professional and classified staff.
Project management, in partnership with the other Office of Communications and Public Relations directors and assistant directors, includes:
Defines project scope, goals and deliverables.
Develops project tasks and resource requirements.
Creates project plans and tracks deliverables using appropriate tools
Assembles and coordinates project staff
Quality assurance
Monitors and reports on the progress of the project to all stakeholders
Project evaluations and assessment of results
Evaluate the effectiveness of departmental initiatives.
This position is designated as a “responsible employee” who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who a student could reasonably believe has this authority or duty.
Demonstrates a positive and professional attitude. Practices inclusive leadership and treats everyone with dignity and respect. Values diversity and is committed to creating an inclusive environment for all employees as well as fully supports the “Students First” value at Christopher Newport.
Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position.
Immediately report unsafe work conditions and work-related incidents to your supervisor and participate in accident investigation requests.
Performs other duties as assigned.
Knowledge, Skills, Abilities (KSA's) related to position
Knowledge in enrollment marketing, creative concept development and brand management.
Excellent organizational and exceptional written and verbal communications skills.
Creative and innovative marketing, communications and public relations skills.
High level of personal and professional integrity. Strong interpersonal communication skills.
The ability to manage others and to function calmly in a fast-paced, deadline-driven environment.
Required Education
Masters Degree or a Bachelor’s Degree and experience that equates to an advanced degree.
Additional Consideration - Education
Experience Required
Successful experience in a combination of the following areas: communications and marketing, art direction, management.
Additional Consideration - Experience
Successful experience in developing, implementing and assessing comprehensive communications, marketing and public relations strategies across platforms that build and advance institutional brand values. Prior professional marketing experience working in a college/university setting
Salary Information Starting at $83,892, to commensurate with education and experience.
CNU Information
Selected by The Princeton Review to be included in The 388 Best Colleges: 2023 Edition, Christopher Newport University is a public school offering a private school experience – great teaching, small classes, and a safe, vibrant campus. The University is located in Newport News, Virginia, enrolls approximately 4,500 students, and is dedicated to the ideals of scholarship, leadership, and service. Academic programs at Christopher Newport University encompass more than 90 areas of study, from biology to business administration and political science to the performing arts. The University is ranked by U.S. News & World Report’s America’s Best Colleges guide as the #1 public regional university in Virginia and #3 in the South. The campus, convenient to neighborhoods, parks and the James River, features stunning public art and grounds and classical architecture.
Christopher Newport University is committed to ensuring that all people are welcomed, honored, and fully engaged in the life of our academic community. We recruit exceptional and diverse faculty and encourage applications from individuals who are underrepresented in their profession. For further details and information about Christopher Newport, visit www.cnu.edu.